Vice President of Product, Ad Tech (West Coast)
About QSIC
QSIC is reinventing in-store audio. We use Audio, Intelligence (AI) and Creativity to redefine the value of in-store audio and drive growth for retailers and brands. Our story began in Australia over a decade ago with a love for music and a simple purpose: to create value that others can’t see. We sought to bring that to life through exceptional audio experiences, so we built the leading intelligent in-store audio platform for retailers and brands. At QSIC, in-store audio has never been just “background noise.” Audio has the power to change the atmosphere, spark emotion and shift the atmosphere. When it’s seamlessly woven into an in-store experience, it doesn’t just play – it connects. It engages shoppers without distracting them, influences decisions where it matters most, and elevates the entire shopping journey. Today, QSIC technology powers thousands of stores across three continents, reaching over 100 million shoppers each month.
> QSIC’s
Ad Platform removes the friction of ad production, and instantly creates targeted, brand-aligned messaging with AI. Advertisers can use our Planning solution to eliminate guesswork by having their messages dynamically placed in the market - at the right time, for maximum impact. Every ad play is recorded and verified, providing unprecedented transparency.> QSIC’s
In-Store Audiosolutions deliver intelligent, scalable and personalised playlists to match brand identities, and automated volume control to adjust for every moment!> QSIC
Intelligence provides enhanced targeting, and predicts the right message for every moment using our data-driven insights. The QSIC Intelligence solution includes performance analytics and self-service reporting.Our motivation is to create value that others don’t see. Our promise is to use audio, intelligence and relentless dedication to transform spaces and deliver results. We have team members based in Australia, the United States and Mexico, and received Series B funding in January 2025. We’re just getting started!
About the role
With deployments across major enterprise retail networks in the US, Australia, and beyond, QSIC is scaling fast and we’re looking for our next Product leader to take our ad tech stack to the next level. We’re seeking a VP of Product (Ad Tech) to lead the strategic design and execution of QSIC’s ad targeting, optimization, and measurement capabilities. You will be instrumental in evolving our in-store media platform into a full-spectrum advertising engine that delivers measurable outcomes for retailers and FMCG/CPG brands. You will partner closely with the QSIC Product, Engineering, Data Science, and Commercial teams to design scalable systems that optimize ad delivery in real time, improve creative effectiveness, and enable transparent measurement for our global clients. You will work with a passionate team redefining retail audio media through AI, and help shape an entirely new medium for retail and brand storytelling. Our vision is to transform retail media through audio—backed by data, fueled by AI, and measured in real-time. QSIC provides a flexible work environment, with global collaboration. This role can be remote, but must be based on the US West Coast to allow suitable opportunity to collaborate with the Australian arm of QSIC.
What You’ll Do
- Set the vision and the roadmap for QSIC’s ad platform, including ad targeting, optimization, and measurement stack/capabilities.
- Work closely with CPO, CTO, and CDO to make sure that the platform meets today’s needs (still heavily operated by humans) while also positioning the evolution to the new AI-driven era of retail media (human operated, human with AI assistance, autonomous /agentic AI).
- Translate business goals into clear product requirements, KPIs, and success metrics.
- Balance local (nuances/difference of individual retailers/retail media network) with global scalable standards for QSIC.
- Play a key role in inspection and planning mechanisms with engineering deliverables (e.g. sprint planning, demos, etc.).
- Lead cross-functional squads (Product, Engineering, Data Science, Ops) from concept to launch, with the ability to influence and lead regardless of direct reporting lines.
- Lead vision for how in-store audio integrates/collaborates with other retail media channels and technologies (on-site, off-site, owned and operated).
About You
Experience
You must have:
- Significant experience in ad tech, with deep expertise in targeting, ad delivery, optimization, and measurement (programmatic/audio/retail media ideal).
- Proven experience shipping ad products or platforms at a startup or scale-up.
- Strong technical fluency: able to collaborate with engineers, data scientists, and product managers on ML models, APIs, and attribution logic.
- Deep understanding of advertising KPIs, incrementality, attribution models, and creative performance benchmarking.
- A track record of building systems that scale across thousands of campaigns and clients.
- Flexibility to work across global time zones.
Bonus points if you:
- Have experience with retail media networks, in-store media, or digital audio platforms.
- Know about privacy frameworks and evolving ID landscapes (e.g., clean rooms, contextual targeting).
- Are familiar with Spotify Ads, Meta Ads, Trade Desk, and other demand platforms.
- Have a passion for music and the power of in-store audio.
- Are bilingual (Spanish preferred)
Additional Information
Our Values
Honesty First:
Keep it real, mate. We celebrate frank communication that is direct, open, respectful, and fair. We choose honesty over getting it “perfect” every timeInvent Solutions:
Roll up your sleeves. We see a problem and don’t dwell on it but rather - we understand it, we own it, we solve it. We don’t see a wall, but a hurdle ready for us to take.Learn Everyday:
Soak it up. We have a genuine insatiable curiosity and never take ourselves too seriously.One Team:
We are all in this together. We value the diversity of our people—their nuances and differences. When we come together as a team, that’s what makes us truly great.At QSIC we recognise there is no such thing as a ‘perfect’ candidate. QSIC is a company where everyone has an opportunity. So however you identify, and whatever background you bring with you, please apply if this role interests you. QSIC is an equal opportunity employer, and we know that a diverse workforce is crucial to our success as a business!
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