Founding Marketing Manager

Key Responsibilities

• Build upon the existing content, identifying key areas for growth and optimization.
• Create a robust content roadmap with the founders that is aligned with the company’s sales and marketing objectives, focusing on educating target audiences about EOR services, token grant administration, and related compliance issues.
• Develop content that supports all stages of the buyer’s journey—from awareness to consideration and decision-making.
• Establish Toku as a thought leader in the EOR and token grant administration space, creating insightful articles, white papers, webinars, and case studies.
• Produce content that addresses industry trends, regulatory changes, and key challenges in token payroll, tax compliance, and token-based compensation models.
• Collaborate with in-house experts (payroll, tax, legal) to develop thought-provoking, authoritative content.
• Use data-driven insights to create content that generates qualified leads and moves prospects through the sales funnel.
• Optimize content for SEO to increase organic search visibility, targeting specific keywords related to EOR, payroll, token grants, and crypto-native companies.
• Create high-quality, engaging content including blog posts, white papers, case studies, landing pages, email campaigns, and social media posts.
• Design and manage content calendars to ensure timely and consistent publication across various channels.
• Monitor and report on key content marketing KPIs, including traffic, engagement, lead conversion, and SEO rankings.

Qualifications

• 3-5 years of marketing experience in SaaS or FinTech.
• Proven track record in B2B product launches and marketing.
• Strong skills in creating scalable marketing content.
• Excellent communication skills and ability to thrive in a fast-paced environment.

Compensation & Benefits

• Remote-first work culture
• Flexible working hours
• Competitive salary benefits
• Competitive equity
• Apple laptop

Originally posted on Himalayas