Retail Sales Manager

As a Retail Sales Manager at Trinny London, you will oversee and lead all stores, departments, and kiosks within your area, ensuring a consistent 'Customer First' approach. You will be accountable for driving sales revenue, achieving financial results, and delivering business objectives, all while keeping our people at the heart of every decision. You will be responsible for managing and motivating your teams to consistently meet sales targets, and remain highly focused.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role

Your daily to-dos might look like this:

• Lead by example, upholding company values and actively promoting a positive, collaborative, and inclusive work environment across all teams and markets.
• Develop strategies to achieve and exceed retail sales targets, analyse performance data, manage budgets to control costs, and drive PL success through optimising EBITDA.
• Ensure Business Managers consistently deliver a 'Customer First' customer experience, maintaining high standards of product knowledge through ongoing training.
• Provide leadership, line-management, and coaching to Business Managers, conducting regular performance reviews, and supporting their professional development and team growth.
• Develop and implement sales strategies, analyse market trends and competitor activities, and create business proposals to senior management for new opportunities to drive strategy and revenue.
• Work collaboratively with all departments and host stores to ensure smooth operations and efficiencies, maintain accurate stock inventory, and ensure full compliance with all company policies and regulations.
• Work closely with the Retail Talent team and Business Managers to ensure all retail locations are optimally recruited, identifying and acting on recruitment risks and opportunities.
• Provide clear and consistent communication to store teams and peers regarding sales targets and KPIs, while celebrating successes and building engaged teams.

Key Performance Indicators:

• Exceed sales forecasts and deliver year-on-year growth, ensuring all retail locations consistently achieve key performance indicators such as ATV, AUS, Conversion, and Sales per hour.
• Drive PL success by optimising EBITDA through strategic financial planning, diligent budget management, and effective cross-functional collaboration.
• Oversee and enhance store stock file accuracy, actively minimising losses and achieving stock loss targets.
• Deliver on the 3-Year Plan (3YP) objectives, taking full ownership and accountability for all retail responsibilities.
• Ensure full compliance across the entire retail portfolio, upholding Trinny London's company processes and policies.
• Create commercial, visually inspiring, and operationally effective retail environments that enhance the experience for both customers and team members.

Requirements

These skills will help you go far in this role:

• Effectively manage teams remotely, ensuring clear communication and consistent high performance across all locations.
• Lead by example, inspiring and motivating teams while celebrating successes.
• Demonstrate strong interpersonal, communication, and organizational skills, building effective relationships and influencing outcomes.
• Be highly adaptable to change, solution-focused, and resourceful in approach.
• Possess strong delegation skills to ensure efficient task completion and time management.
• Work independently as a self-motivated individual, while also being a key collaborative team player.
• Understand the nuances of operating and scaling various retail formats (stand-alone stores, kiosks) to drive revenue growth.
• Exhibit proficiency in sales forecasting, budgeting, scheduling best practices, and relevant technology.
• Bring a genuine passion to the role.

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.

We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.

Originally posted on Himalayas