Tech Lead (ESP, Mobile/SMS, CDP)

Location: India Experience: 7+ years Job Mode: Full-time Work Mode: Work from home, On-site, or Hybrid Job Overview: We are looking for an experienced Tech Lead specializing in Email Service Providers (ESP), mobile messaging, and Customer Data Platforms (CDP). This role will be pivotal in driving our email and SMS marketing strategies, optimizing campaigns, and enhancing customer engagement through data-driven insights. Key Responsibilities: • ESP & CDP Management: • Lead the implementation and optimization of ESP and CDP platforms, such as Iterable and Zeta. • Ensure data integrity and compliance across marketing platforms. • Campaign Strategy & Optimization: • Create and monitor campaign/buyer status, developing optimization recommendations based on performance and data, including empty cart and other e-commerce metrics. • Design best practices for programmatic inventory optimization and development based on campaign learnings, evolving tactics, strategies, and executions. •... Programmatic Advertising: • Collaborate with the marketing team to integrate programmatic advertising best practices and optimize inventory utilization. • Operational Efficiency: • Provide workflow analysis and recommendations to improve operational efficiency across the programmatic team. • Drive solutions that enhance campaign performance and team productivity. • Team Leadership & Mentorship: • Train and mentor internal teams on the development of Petmeds audience products and offerings. • Communicate complex technical concepts clearly to non-technical stakeholders. • Analytical Skills: • Maintain excellent attention to detail, leveraging strong analytical abilities to make data-driven decisions. Qualifications and Skills: • Technical Skills (Preferred): • Hands-on experience with Email Service Providers (ESP) and Customer Data Platforms (CDP) such as Iterable and Zeta. • Proficiency in mobile messaging and SMS campaign strategies. • Strong understanding of campaign monitoring and optimization techniques, especially for e-commerce metrics. • Familiarity with programmatic advertising and inventory optimization best practices. • Ability to analyze campaign performance data and derive actionable insights. • Leadership Skills: • Proven ability to train and mentor internal teams. • Strong communication skills to convey complex concepts effectively. About Encora Encora is the preferred digital engineering and modernization partner of some of the world's leading enterprises and digital native companies. With over 9,000 experts in 47+ offices and innovation labs worldwide, Encora's technology practices include Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & LLM Engineering. At Encora, we hire professionals based solely on their skills and qualifications, and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality Apply Job!