[Remote] Vice President of Growth - Personal Caregiving

Note: The job is a remote job and is open to candidates in USA. AbriCare is focused on supporting caregivers and aims to lead in Personal Care Services. The Vice President of Growth will develop and execute a growth strategy to drive market expansion and referral volume across various markets, particularly in Medicaid-funded populations.

Responsibilities

• Develop and lead the company's growth strategy across markets and service lines, with market-specific strategies to drive client census across Missouri, Ohio, and future expansion markets
• Build and manage referral pipelines across key channels including Area Agencies on Aging (AAAs), Medicaid waiver programs, housing communities, discharge planners, and community-based organizations
• Navigate state-specific Medicaid and waiver nuances, particularly in Missouri and Ohio, to ensure effective client qualification and conversion
• Identify new business opportunities, referral sources, strategic partnerships, and priority geographies for expansion based on referral flow, competitive dynamics, and operational readiness
• Conduct market analysis and competitive intelligence to inform strategic decisions
• Partner with executive leadership to inform sequencing of new market launches based on demand signals and on-the-ground traction
• Personally engage in high-impact referral relationships in early markets — modeling a "roll-up-your-sleeves" approach to business development
• Activate early referral momentum in new markets, converting initial leads into repeatable growth channels
• Build trusted relationships with Medicaid building managers, housing administrators, case managers, and community leaders to generate grassroots demand
• Create structured outreach cadences, CRM tracking, and conversion metrics to professionalize and scale the sales function
• In partnership with Operations, develop the go-to-market plan for new branch launches, aligning growth targets with operational readiness
• Ensure referral generation efforts are coordinated with hiring, scheduling, and caregiver capacity planning
• Serve as the commercial lead when entering new states, building the growth playbook while infrastructure is being stood up
• Maintain tight alignment with Regional/Market Operators to ensure shared ownership of census growth and minimize silos between sales and operations
• Partner with operations leadership to ensure service readiness and scalability
• Set and monitor KPIs for sales performance including referral volume, conversion rates, census growth, revenue growth, market penetration, client acquisition, and channel productivity
• Monitor market-level performance and adjust strategy based on data and local feedback
• Develop forecasting models to support hiring, branch expansion, and capital planning
• Present growth forecasts, pipeline updates, and performance metrics to operation partners and senior leadership team members
• Collaborate with operations to align campaigns with growth objectives
• Represent AbriCare in-market as a mission-driven, service-oriented leader
• Build strong relationships with referral partners, payer representatives, and community stakeholders
• Ensure compliance with industry regulations and ethical standards in all growth activities
• Ensure all growth activities align with AbriCare's values and high standards of care delivery

Skills

• Bachelor's degree required in Business, Healthcare Administration, or related field
• 10–15+ years of progressive leadership experience in Personal Care Services, home care, or Medicaid-funded HCBS environments
• Direct experience leading sales, census growth, or business development in PCS strongly preferred
• Proven track record of managing and scaling sales teams in healthcare or personal care services
• Experience in Missouri and/or Ohio, with demonstrated understanding of state specific Medicaid waiver programs and AAA referral processes
• Track record of driving organic growth (not solely acquisition-driven growth) in multi-site environments
• Strong leadership, coaching, and performance management skills
• Deep understanding of referral networks, payer models, and regional market dynamics
• Excellent communication, negotiation, and strategic planning abilities
• Proficiency in CRM systems and data-driven decision-making
• Strategic thinker who can design multi-state growth strategy while executing locally
• Strong command of growth metrics and pipeline management
• Entrepreneurial and resourceful; comfortable building in early-stage or de novo environments
• Proven ability to generate demand through grassroots outreach and relationship-building
• Mission-oriented, service-driven, and aligned with serving vulnerable populations
• Advanced degree preferred but not required
• Experience building or scaling an inside sales or regional growth team preferred

Benefits

• Performance-based bonus opportunity & company equity
• Health, dental, vision insurance
• 401(k)
• Generous PTO and paid holidays

Company Overview