[Remote] Head of Product-Led Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Dropbox is seeking a Senior Director of Product-Led Growth (PLG) Marketing to lead marketing's contribution to their self-serve revenue line. This role involves overseeing global digital marketing functions, managing P&L for PLG initiatives, and collaborating with various teams to optimize user journeys and drive customer acquisition and retention.

Responsibilities

• Drive the strategic vision and financial accountability for Dropbox’s PLG marketing revenue, maximizing customer lifetime value (LTV) while managing efficient customer acquisition costs (CAC)
• Oversee global paid media budgets across performance and brand channels. Deliver aligned Statements of Work (SOW) to support Brand and Field Marketing while relentlessly optimizing self-serve user acquisition
• Own the global lifecycle marketing strategy (email, in-product, push) to accelerate user activation, habit formation, premium upgrades, and long-term retention
• Lead SEO/GEO (Generative Engine Optimization) and Web properties to drive high-quality organic traffic, continuous conversion rate optimization (CRO), and deep user engagement
• Partner deeply with Product, Engineering, and Data Analytics to build seamless growth loops. Collaborate directly with the Field Marketing and Sales organizations to define Product Qualified Lead (PQL) criteria, ensuring high-potential self-serve accounts are efficiently surfaced for enterprise ABM targeting and sales outbound execution
• Establish a rigorous culture of experimentation (A/B testing, incrementality testing) and leverage advanced analytics to continuously optimize the customer journey and campaign ROI
• Lead, mentor, and scale a world-class, diverse team of digital marketers, fostering a culture of excellence, psychological safety, and continuous learning

Skills

• 10+ years of digital marketing experience with increasing scope and leadership responsibility, ideally spanning high-growth B2B SaaS and/or scale B2C environments
• 5+ years of experience directly managing and scaling multi-disciplinary teams, including hiring, coaching, performance management, and organizational design
• Deep Media Expertise: Proven track record of managing large-scale paid media programs (search, social, video, display) that simultaneously drive brand equity and measurable self-serve acquisition
• Advanced Lifecycle Mastery: Proven success leading complex lifecycle programs using sophisticated segmentation, personalization, and cross-channel orchestration (email, in-app, push)
• Analytical Rigor: Deep comfort with complex attribution models, incrementality testing, Media Mix Modeling (MMM), and translating complex performance data into crisp, executive-ready narratives
• Stakeholder Management: Exceptional communication and collaboration skills, with a proven ability to align creative, product, sales, finance, and data teams around shared revenue goals
• Hybrid GTM Experience: Proven success operating in a hybrid GTM model, with a track record of leveraging product usage data to fuel enterprise sales pipelines and account-based marketing (ABM) strategies
• Experience managing large global media budgets ($50M+) and complex agency/partner ecosystems
• Strong familiarity with modern MarTech and AdTech stacks, including Customer Data Platforms (CDPs), marketing automation, multi-touch attribution tools, and data privacy governance
• Demonstrated success scaling acquisition efficiency (payback periods, LTV:CAC ratios) without sacrificing brand integrity
• Experience navigating modern measurement challenges, including privacy changes (iOS/ATT), cookie deprecation, and first-party data strategies
• Experience with multi-segment marketing, ranging from individual consumers and SMBs to mid-market and enterprise expansion

Company Overview

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