[Remote] Strategic Partner Co-Marketing Lead

Note: The job is a remote job and is open to candidates in USA. impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. The Strategic Partner Co-Marketing Lead will own and grow high-profile partnerships by driving integrated go-to-market initiatives that expand reach, influence, and revenue impact for both organizations.

Responsibilities

• Serve as the primary marketing lead for a flagship strategic partner, building and executing a joint co-marketing strategy aligned to shared business goals
• Develop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizations
• Act as the connective tissue between internal teams (Strategic Marketing, Demand Gen, Events, Customer Success, PR/Comms) and partner stakeholders
• Lead the development and execution of integrated co-marketing campaigns, including:
• Joint content (reports, blogs, case studies, testimonials, webinars)
• Co-branded research and thought leadership
• Multi-channel campaign activations (email, social, events, in-platform, and more)
• Ensure consistency and strength of a cohesive joint narrative across all touchpoints
• Manage timelines, deliverables, and stakeholder alignment across both organizations
• In collaboration with Events teams, plan and execute co-marketing activations at flagship events (owned and partner-led), including:
• Speaking opportunities
• Co-branded experiences and sponsorships
• Customer-facing activations and VIP engagements
• Collaborate with Events teams to maximize visibility and engagement at key industry moments
• Partner with Strategic Marketing, Customer Success, Managed Services, and Sales to identify and activate joint customer stories
• Source and develop compelling case studies and testimonials that highlight the impact of the partnership
• Amplify customer voices across campaigns, content, and events
• Support and scale co-marketing best practices across additional strategic and ecosystem partners
• Identify new opportunities for cross-partner collaboration and storytelling
• Contribute to frameworks, playbooks, and processes that improve co-marketing effectiveness
• Collaboratively define success metrics and track performance across co-marketing initiatives (e.g., engagement, pipeline, influence)
• Analyze results and optimize programs to improve impact and ROI
• Share insights and learnings with internal and partner stakeholders

Skills

• 5+ years of experience in B2B marketing, partnership marketing, or co-marketing roles
• Strong project management and organizational skills
• Proven experience managing strategic partnerships and executing joint GTM initiatives
• Experience leading integrated campaigns across content, digital, and events
• Highly collaborative with strong stakeholder management skills across internal and external teams
• Ability to remain agile and operate both strategically and tactically in a fast-paced environment
• Strong storytelling and messaging skills, with the ability to craft compelling narratives across brands
• Experience working in Salesforce, Google Suite, and within project management tools like Asana and Jira
• Experience working with enterprise technology or SaaS partnerships
• Experience executing co-branded research or thought leadership initiatives
• Understanding of affiliate/performance marketing
• Familiarity with partner ecosystems
• Background in customer marketing or advocacy programs

Benefits

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
• Flexible spending accounts and 401(k)
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.

Company Overview

Company H1B Sponsorship