Paid Media Specialist
Workshop is an integrated marketing agency providing strategic consulting and creative marketing solutions. The Paid Media Specialist will support the Paid Media Team in executing media buying, planning, and post-buy campaign analysis, with opportunities for growth as the agency expands its paid media practice.
Responsibilities
- Support the Paid Media Director in planning and executing client media strategies across traditional and digital channels
- Source, evaluate, and deliver competitive media pricing to support client goals
- Measure and demonstrate ROI across campaigns to validate and refine media investment decisions
- Develop media plans, proposals, agendas, reports, and correspondence related to media buying and planning
- Conduct post-buy analysis and campaign reporting by compiling, interpreting, and presenting media data and statistics across all relevant channels
- Monitor relevant KPIs, build internal and client-facing reports, communicate qualitative results and lessons learned, and perform ongoing campaign optimizations based on performance data to maximize results
- Process media invoices monthly against approved client schedules, maintaining accurate records of media ordered versus media billed
- With direction and support from the Paid Media Director, monitor and maintain impressions and budget pacing across DSPs and ad manager accounts to ensure delivery and margin targets are met
- Assist in the preparation of client reports and presentations, balancing client goals with budget realities and technology constraints
- Execute tactical changes to media strategy based on ongoing paid media analytics and performance data, with guidance from the Paid Media Director
- Assist in identifying industry trends, platform updates, and algorithm changes to keep Workshop at the forefront of paid media best practices
- Own the quality and on-time delivery of all assigned work
Skills
- Bachelor's Degree in Business, Marketing, Communications, or a related field
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Quick learner who translates new knowledge into practice and results
- Track record of humility, continuous improvement, and a desire to grow
- Understanding of business metrics and a history of applying data to drive decisions
- Experience with reporting analytics and demonstrated attention to detail
- Familiarity evaluating campaign performance across paid media channels
- Working knowledge of Google Analytics, Google Ads, and Meta Ads Manager
- Experience with day-to-day management of paid media campaigns
- Exposure to Demand-Side Platforms (DSPs) or programmatic media buying
Benefits
- Comprehensive medical, dental & life insurance
- 401(k) retirement plan
- Paid vacation and sick days
- Paid holidays
Company Overview