Social Media Coordinator - Off-Road Motorsports

Campbell Marketing & Communications is looking for an enthusiastic individual to help develop and manage several clients' social media as well as their own. The role involves managing client accounts, developing content calendars, and leading social media engagement efforts.

Responsibilities

• Serve as the primary point of contact for assigned clients, managing day-to-day communication, and overseeing all account-related activities
• Develop and maintain a strong understanding of each client's business objectives, industry, and target audience
• Work with clients and internal team members to ensure client success, leading multiple accounts and providing mentorship to teammates
• Collaborate with all teams within Campbell Marketing & Communications regularly to develop external communications social media
• Lead social media moderation and community management, engagement for assigned clients
• Work with a team daily to develop social content calendars for assigned clients
• Provide insight, content recommendations based on social media reports
• Identify and brainstorm channel-specific trends and opportunities to enhance social content regularly
• Attend events and liaise with clients to cover activities from a social media perspective

Skills

• Bachelor's degree or equivalent in digital media, marketing, public relations, communications, or related field
• One or two years of experience in a Social Media Manager role
• Strong hands-on experience with, and understanding of, current and emerging social networks, including Facebook, Instagram, TikTok, Twitter and LinkedIn
• Proficient in strategic thinking, adept at interpreting analytics, and skilled in delivering performance-enhancing recommendations for social channels
• Proficient in Adobe Creative Suite/Photoshop
• Strong verbal, written communication, and public speaking skills
• Excellent multitasking skills
• Moderate travel required (8-10 events/year), including some weekend/evening hours
• A valid Driver's License and clear driving record are required
• Knowledge of motorsports, specifically off-road events, is a plus
• Interest in outdoors, backpacking, and/or camping is a plus
• Automotive market knowledge is a plus
• Content creation abilities (photo, graphic design) are a plus

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