Coordinator, Influencer Marketing
M Booth is a collaborative mid-sized agency known for producing culturally-resonant campaigns. They are looking for a Coordinator, Influencer Marketing to support the development and execution of influencer marketing campaigns aimed at enhancing brand awareness and creating engaging content for clients.
Responsibilities
- Assist in the development and implementation of influencer marketing strategies and campaigns
- Research and identify relevant influencers across various social media platforms and niches, considering target audience and brand alignment
- Engage and build relationships with influencers through outreach, negotiation, and contract management
- Coordinate and manage influencer collaborations, ensuring timely delivery of content and adherence to brand guidelines
- Monitor and track influencer performance metrics and campaign results to evaluate the effectiveness of influencer partnerships
- Conduct ongoing market research to identify emerging trends and opportunities for clients and their influencer partnerships
- Stay up to date on trends, best social media practices & platform updates, FTC guidelines, and industry changes
- Keep a pulse on competitors in the industry
- Stay up to date with industry best practices and emerging trends in social media & influencer marketing
- Collaborate with core accounts teams to develop compelling content ideas and brief influencers on content requirements
- Manage influencer & management relationships, including communication, feedback, and issue resolution
Skills
- Located in the New York metropolitan area
- Bachelor's degree in marketing, communications, or a related field
- One to two years previous experience in influencer marketing, social media marketing, or digital marketing a plus if it's in an agency-capacity
- Passionate for pop-culture, culture, news and staying up to date with trends
- Familiarity with various social media platforms, specifically Instagram & TikTok, SnapChat and YouTube Shorts
- Excellent verbal and written communication skills
- Strong organizational and project management abilities
- Ability to work in a team and collaborative setting
- Attention to detail and ability to multitask in a fast-paced environment
Benefits
- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
Company Overview
Company H1B Sponsorship