Experienced Sr. Product Marketing Manager, Customer Insights – Driving Growth and Innovation at arenaflex Business

At arenaflex Business, a rapidly expanding global business with a $35 billion dollar valuation, we're passionate about building innovative solutions that disrupt the status quo. As a fast-growing startup at the intersection of tech and retail in the B2B space, we're developing cutting-edge purchasing and procurement solutions to empower businesses and organizations worldwide. Our mission is to become the most recognized and preferred strategic partner for smart business buying, and we're seeking a talented Sr. Product Marketing Manager to join our team.

Unlock Your Career Potential

As a Sr. Product Marketing Manager on our Customer Insights team, you'll play a critical role in driving growth and innovation at arenaflex Business. You'll lead our customer insights and campaign strategy, guiding marketers across multiple acquisition channels to understand and acquire prospective B2B customers. With a focus on segmentation, targeting, and content personalization, you'll own execution for one country – the US – and ensure global consistency across regions. This role requires innovative thinking, strong analytical skills, and a customer-centric approach.

About arenaflex Business

arenaflex Business is a dynamic and growing team that blends diverse backgrounds, tenure, and cultures. We're passionate about empowering smart buying for all small businesses by providing the best value and shopping experience. Our collaborative spirit and willingness to help each other come natural, and we invest heavily in training and coaching to ensure everyone has the skills and support they need to succeed.

Key Responsibilities

As a Sr. Product Marketing Manager, you'll be responsible for:

• Defining the arenaflex Business customer insights strategy to support the acquisition of small business customers
• Defining goals, priorities, and success metrics to deepen our understanding of our prospect base and improve conversion metrics through the marketing funnel
• Building, prioritizing, and executing against an experiment roadmap to validate hypotheses and launch new marketing capabilities and content/campaign strategies
• Partnering with marketers to translate insights and analysis to campaigns in production across multiple acquisition channels
• Working cross-functionally with a diverse set of arenaflex teams, including Marketing, Product, Tech, Retail, Sales, and Data Science, to continuously evolve and refine our strategy

Essential Qualifications

* 5+ years of professional non-internship marketing experience

• Experience building, executing, and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience leading go-to-market for consumer software or hardware product launches
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Bachelor's degree

Preferred Qualifications

* MBA

• Strong background in customer analytics, campaign development, and experimentation

Skills and Competencies

* Strong analytical and problem-solving skills

• Excellent communication and collaboration skills
• Ability to work in a fast-paced, high-pressure entrepreneurial environment
• Experience with marketing automation tools and platforms
• Strong understanding of customer behavior and market trends
• Ability to adapt to changing priorities and deadlines

Career Growth Opportunities and Learning Benefits

At arenaflex Business, we're committed to helping our employees grow and develop their careers. We offer a range of learning benefits, including:

• Opportunities for professional development and growth
• Access to training and coaching programs
• Collaborative and dynamic work environment
• Recognition and rewards for outstanding performance
• Competitive compensation and benefits package

Work Environment and Company Culture

Our office is a vibrant and inclusive space that reflects our company culture. We're passionate about creating a workplace that's welcoming and supportive of all employees. Our benefits package includes:

• Competitive salary and bonus structure
• Comprehensive health insurance
• Retirement savings plan
• Paid time off and holidays
• Flexible work arrangements
• Access to on-site amenities and services

Compensation and Perks

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors, including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company, and we offer a range of benefits and perks, including:

• Equity and sign-on payments
• Medical, financial, and other benefits
• Access to on-site amenities and services
• Flexible work arrangements
• Opportunities for professional development and growth

How to Apply

If you're a motivated and innovative marketing professional looking to join a dynamic and growing team, we want to hear from you! Please submit your application via our internal or external career site. We can't wait to meet our next team member!

Equal Opportunity Employer

arenaflex Business is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. We're committed to creating a workplace that's welcoming and inclusive of all employees. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit our website for more information. Apply for this job