SEM (SEARCH ENGINE MARKETING) SPECIALIST
About the Role
We’re seeking an SEM Specialist to manage and optimize our paid search campaigns with a strong focus on driving qualified traffic and maximizing ROI. About Friend Finder Networks Friend Finder Networks (FFN) is a pioneer in online dating and social networking, founded in 1994. Our flagship platforms include AdultFriendFinder.com, Passion.com, Alt.com, and Cams.com—serving millions of members worldwide who seek authentic adult connections. Our mission is straightforward: we ignite the passion, joy, and excitement of being an adult. Unlike typical tech companies driven by Wall Street, we prioritize member experience over profit maximization. We operate at the intersection of social networking, dating platforms, live video entertainment, and adult content—industries that require unique expertise, regulatory knowledge, and cultural understanding. Key Requirements
- Extensive experience with Google Keyword Planner and Google Ads Manager platform – you should be highly proficient in keyword research, campaign structure, bid strategies, Quality Score optimization, conversion tracking, and performance analysis
- Experience with other search platforms a plus
- 2+ years of hands-on SEM management experience
- Proven track record of managing search budgets and delivering strong ROAS
- Deep understanding of search intent, match types, and audience targeting
- Proficiency with Google Analytics, Google Tag Manager, and conversion tracking
- Strong analytical skills with experience in A/B testing ad copy and landing pages
- Knowledge of SEO principles and how they complement paid search
- College Degree preferred or equivalent job experience Responsibilities
- Plan, launch, and optimize paid search campaigns across platforms
- Conduct keyword research and competitive analysis
- Write compelling ad copy and test variations for maximum CTR
- Manage monthly search budgets and bid strategies
- Monitor campaign performance and make data-driven optimizations
- Implement and troubleshoot conversion tracking
- Provide regular performance reports with actionable insights
- Stay current on search engine updates and industry best practices Working Conditions
- Full-time position and remote work position. Must have home office in place
- Must be 18 years of age or older and comfortable with Adult Content What We Offer FriendFinder Network offers a very impressive benefit package such as:
- 100% company paid health insurance premiums for FT employee and eligible family members. This includes Medical, Dental, and Vision
- Flexible Spending Account for Healthcare and Dependent Care
- Life Insurance, AD&D, Short and Long Term Disability Plans
- Paid Time Off (20 days PTO) and Holiday Pay (12 company paid holidays)
- 401(k) with a company match of 6% on eligible earnings with no vesting period WE EMBRACE DIVERSITY IN ALL FORMS At FriendFinder, we are dedicated to fostering a diverse and inclusive workplace where everyone feels valued and empowered to contribute their unique perspectives. We actively seek out talent from diverse backgrounds to drive innovation and create a dynamic work environment. Our commitment to inclusion ensures that all employees have equal opportunities for growth and advancement, regardless of their identity. We believe that embracing diversity is key to our success and are committed to creating a workplace where everyone feels respected and supported. Salary Range: $75,000 – $100,000 per year (depending on experience) Apply tot his job
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