Experienced Full Stack Data Strategist – Consumer Insights and Activation
At arenaflex, we're on a mission to revolutionize the way we understand and engage with our customers. As a seasoned data strategist, you'll play a pivotal role in driving our first-party consumer data collection and activation systems, working closely with cross-functional teams to unlock new opportunities for growth and innovation.
About arenaflex
arenaflex is a leading global beverage company, home to iconic brands like arenaflex, arenaflex Zero, and arenaflex Life. With a rich history of innovation and a commitment to excellence, we're dedicated to creating a better future for our customers, employees, and the communities we serve. Our portfolio of brands is unmatched, with over 20 billion-dollar brands that inspire and delight consumers around the world.
Job Summary
We're seeking an experienced Full Stack Data Strategist to join our team, responsible for driving first-party consumer data collection and activation systems across our digital ecosystem. As a key member of our data team, you'll work closely with cross-functional groups, including Advertising Classifications, IMX Media, Martech, and other brand development teams, to enhance customer engagement, retention, and loyalty across various digital channels.
Key Responsibilities
* Develop and execute comprehensive strategies for gathering, maintaining, and utilizing first-party consumer data across our digital environment.
- Design and enhance data collection structures, including website cookies, customer sign-ups, surveys, and other online interactions, to capture valuable consumer insights.
- Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance. Develop end-to-end digital CRM campaigns and create data-driven content strategies that resonate with diverse customer segments.
- Collaborate with cross-functional teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that encourages information sharing and cross-functional collaboration.
- Work closely with legal and compliance teams to ensure data collection practices comply with data protection regulations and industry standards. Implement robust consent management processes to obtain explicit authorization from consumers for data collection and usage.
Requirements
* 8-12 years of experience in a similar role, preferably in digital customer engagement or CRM leadership.
- Strong passion for data-driven customer engagement strategies and a commitment to advocating for the best customer experience.
- Excellent communication and collaboration skills to work effectively with cross-functional teams and partners, coordinate efforts, and manage risks in complex situations.
- Proven ability to interpret business goals into meaningful customer engagement strategies.
- Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager and Adobe Campaign. Strong understanding of data analysis, customer segmentation, and targeting approaches.
What We Offer
* Opportunity to work with a renowned brand portfolio, including arenaflex, arenaflex Zero, and arenaflex Life.
- Collaborative and innovative work environment that encourages creativity and growth.
- Chance to work with over 200+ brands worldwide, driving business growth and innovation.
- Competitive compensation and benefits package, including a comprehensive health insurance plan, 401(k) matching, and paid time off.
- Professional development opportunities, including training, mentorship, and career advancement programs.
How to Apply
If you're a motivated and experienced data strategist looking to join a dynamic team, please submit your application, including your resume, cover letter, and relevant documents. We can't wait to hear from you!
Required Documents
* Qualifications certificate with mark sheets
- Passport size photographs
- Signature
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