Marketing and Advertising Attorney

About the position This is a hybrid role based in Plano, TX and will require coming on site 3 days a week. Relocation is not available. PepsiCo’s Law and Compliance & Ethics function helps to drive business objectives and achieve sustainable business results, while also protecting PepsiCo – legally, ethically, and reputationally. This role will advise the FLNA marketing and business team as it executes packaging, marketing, advertising, and promotions initiatives for its product portfolio in the US. This includes legal evaluations of formulations and ingredients compliance, product claims and labels, new product innovations, marketing and advertising, consumer engagement (promotions and talent and sponsorship agreements). This role reports to the Senior Director, Marketing Law for PepsiCo Foods US.

Responsibilities

• The role of an Attorney on the Marketing Legal Team is to review and respond to various and numerous requests from the Marketing, Brand or Public Relations teams regarding product labeling, advertising and marketing activations.
• This role involves escalation from paralegal/legal assistant colleagues in addition to being a primary point of contact for managers within the Marketing and Brand teams.
• A Marketing Legal Attorney works independently but with the guidance and support of the Senior Director supporting Marketing.
• This role includes night and weekend work when approvals are required during off-hours events (for example, during the Super Bowl).
• Provide guidance in food labeling, advertising, marketing, and promotion laws;
• Provide early and continuous feedback to minimize legal and reputational risks.
• Provide legal support for the FLNA product development process from ideation through launch.
• Represent FLNA in contract negotiations with agency, licensing, sponsorship, promotional and a wide variety of mainstream and emerging media partners and draft related contracts and documents.
• Provide training to marketing on legal topics of substantive relevance to the team.

Requirements

• 3+ years of law firm and/or in-house experience with an emphasis on advertising, trademark or food labeling matters.
• JD required, must be admitted to practice in Illinois, New York or Texas.
• Team player with a collaborative approach and mindset who has the foresight to anticipate issues and include others on a timely basis so business objectives remain on-track.
• Ability to project and explain the consequences of actions contemplated by the business and others.
• Ability to grasp technical concepts around nutrition the basis for substantiating business and product positions in the nutrition and wellness areas.
• Strong prioritization, efficiency and organization skills needed to independently handle/manage/oversee workload and high volume of requests on a weekly basis.
• Capability to advise internal clients at all levels of PepsiCo’s organization.
• Creative, innovative team player with positive attitude who displays sound judgment and strong interpersonal skills and can work well across team and various functions.

Nice-to-haves

• Experience with advertising and promotions using emerging media and a variety of social of platforms a plus.

Benefits

• The expected compensation range for this position is between $123,500 - $206,750.
• Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

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