Communications and Marketing Coordinator
Grandview Kids provides specialized programs and rehabilitation services to children and youth with developmental needs. They are seeking a Communications and Marketing Coordinator to develop and implement marketing strategies to support fundraising and engagement goals, while collaborating with staff and volunteers.
Responsibilities
- Provide support in the planning and implementation of all Development marketing and communication strategies
- Develop key messages; plan and manage communication tactics leveraging a range of media (stories, photos, videos, blogs, infographics, reports, etc.) and channels (traditional media, social media, etc.); strategically identify audiences and cultivate relationships with key communications influencers
- In collaboration with the Grandview Kids Communications staff team, manages the corporate brand; ensures uniformity in messaging; oversees brand image in all Development programs, materials and items
- In collaboration with the Development staff team develop all marketing materials including donor impact reports, funding proposals, invitations, flyers, inserts, banners and other promotional and fundraising materials and items. Develop creative and copy for social media and e-communications
- In collaboration with the Family Engagement Coordinator working in the Family Ambassador Program, develop story banks of Grandview kids and families stories
- In collaboration with the Grandview Kids Communications staff team manage social media (Facebook, Instagram, Twitter, and LinkedIn). Develop strategies, personas, and write compelling content, set up ads
- Develop digital marketing strategies, personas, and write compelling content, set up ads
- Set-up ad tracking on websites, analyze results using Google Analytics and Facebook Ad Manager Insights. Responsible for posting and scheduling, inputting lists, analyzing digital performance, optimizing the creative, and making recommendations to continually improve performance
- Manage the Development content for Gather e-newsletter: write content, import data lists, and analyze results
- Manage and send e-blasts to donors: write content, design, import data lists
- Provide persuasive writing/editing support for donor materials including program/services descriptions, proposals, grant submissions, speaking notes, presentations, stewardship reports, and donor letters
- Provide support in the planning and implementation of all fundraising and communication strategies
- Take photos and shoot/edit short video clips for use on the website and other communications
- Update and manage the website as required
- Act as key contact for digital agency partners to ensure programs are delivered on time and on budget
- Coordinate and create information used to report on impact to donors
- Assist with execution of fundraising signature, community, and donor stewardship events, and cause marketing/business development partnerships
- Assist with donor recognition/dedications as required
- Provides ongoing research identifying future fundraising and promotional trends
- Carries out other related duties as assigned; and observes strict confidentiality regarding client and donor information
Skills
- College or University degree/credential in Marketing Communications or an equivalent combination of formal training and experience with a focus on communication, journalism, marketing and/or equivalent experience
- Minimum 1 - 3 years' experience in marketing and communications or related field with focus on persuasive writing, and/or fundraising equivalent
- High proficiency with web, social media platforms including WordPress, MailChimp, MS Office Suite, Google Analytics and Adobe Creative Suite
- Experience developing content adhering to the Accessibility of Ontarians with Disabilities Act (AODA)
- Excellent communication skills including verbal, non-verbal, listening, negotiation and presentation
- Valid driver's license and reliable vehicle, or access to reliable/appropriate transportation
- Experience in project management
- Experience in a charitable and not- for-profit setting
Company Overview