[Remote] Specialist, Paid Media Strategy

Note: The job is a remote job and is open to candidates in USA. NP Digital is a global award-winning performance marketing agency recognized for its innovative digital marketing strategies. The Specialist, Paid Media Strategy will manage client initiatives, develop strategies, and ensure client success within the Paid Media team, focusing on both search and social channels.

Responsibilities

• Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
• Own channel measurement: tracking, monitoring, and analyzing performance against critical metrics
• Coordinate with Data, Analytics, and Insights, Creative, & Client Services teams
• Provide account changes and optimizations to the Account Manager and any other pertinent team members
• Create Paid Media Strategies for Facebook Ads, Microsoft Ads, and Google Ads
• Review copy for paid ad campaigns informed by NPA best practices
• Monitor daily advertising spend per channel to align with client’s monthly budget pacing
• Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients
• Communicate directly with clients via email on a regular basis and via call on a quarterly basis
• Recommend campaigns based on the buyer's journey using audience insights and competitive analysis tools
• Manage the day-to-day team activities, project management and task prioritization, campaign best practices and tools adoption
• Prevent client escalations by providing an exceptional experience for our customers. Handle escalations appropriately when the need arises
• Delegate work effectively to our implementation teams

Skills

• 1-2 years of managing paid search budgets of over $2k-15k per month
• 1-2 years of hands-on experience setting up, optimizing, and reporting on Paid Search & Social campaigns
• Experience using Google Analytics and Google Tag Manager
• Experience setting up Facebook Ads include pixel tracking and configuration
• Knowledge of eComm/Retail/Shopping marketing tactics
• Experience leading and mentoring direct reports
• Strong Presentation Skills, Creative, Customer Focused & Action Oriented
• Critical Thinker, Relentless Learner, Winning Can Do Attitude
• Strong Attention to Detail
• Strategic, Methodical, Analytical, Process-Oriented, Efficiency-Minded
• Must reside and be eligible to work in the US
• Facebook Blueprint Certified
• Display Ads Experience: YouTube, Google Display, Programmatic
• Conversion Rate Optimization (CRO) experience
• Landing page platforms - Unbounce
• Search Engine Optimization (SEO) experience
• Email Marketing experience

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA
• Vision and dental coverage
• Employer-paid short term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-Sponsored 401(K) and Roth retirement

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