Product Strategy & Portfolio Development Lead (gn) More Nutrition - US

Start: 01.10.25 | Level: Senior/Lead | Location: Florida, remote | Type: Full time (40h)

MORE Nutrition, Germany’s leading better-for-you nutrition brand, is expanding to the US — and we’re seeking a seasoned product strategist to lead our US portfolio development efforts. This role will define and own the product strategy for the US, translating our German product range into a market-relevant, high-impact portfolio tailored to American consumers. The Product Strategy Portfolio Development Lead (gn) will work at the intersection of brand integrity, consumer insights, pricing architecture, manufacturing and omnichannel growth.

This is a remote position and must be based in Florida

Your mission

• You curate and adapt the existing German product portfolio for the US market, identifying hero SKUs, opportunity gaps, and whitespace categories across better-for-you nutrition, and lifestyle offerings.
• You spin off and localize flavor profiles, naming conventions, packaging, and product narratives that resonate with U.S. audiences while honoring MORE’s German DNA.
• You define and structure the US category system by function, use case, and channel — driving clarity for both DTC and retail partners.
• You build a pricing and margin strategy that accounts for US channel economics, including competitive benchmarking, promotions, pack formats, and trade structures.
• You collaborate closely with the VP Brand USA, digital marketing, brand marketing and operations teams to ensure all SKUs are retail- and DTC-ready, including regulatory alignment, shelf-readiness, demand planning, and supply chain viability.
• You partner with regulatory consultants to ensure full compliance with US standards, including labeling, claims, ingredient usage, and food safety.
• You serve as the strategic product voice within the US leadership team, aligning internal stakeholders and external partners (co-mans and agencies) on timelines, and priorities.

Your experience skills

• 6+ years of experience in food beverage product development, innovation, and go-to-market strategy with a focus on nutrition, wellness, or better-for you brands
• Proven ability to localize international brands and tailor product stories for American consumers with track record of launching successful products from ideation to commercialization.
• Deep understanding of flavor trends, consumer behavior, and US retail dynamics.
• Expertise in both co-manufacturing and in-house operations models, RD and supply chain constrains (especially in international environments)
• Strong command of channel-specific pricing strategy and product economics
• Experience working in lean, fast-paced organizations with high accountability
• Strong communication and outstanding project management skills to drive alignment across teams
• Food Science or related technical background preferred
• Familiarity with US regulatory landscape (FDA/DSHEA) for supplements, better-for-you food, and wellness products

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Attractive employee discounts on our products
• 20 paid time off days/year
• Personal development growth opportunities
• International Environment

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

Originally posted on Himalayas