Paid Ads Specialist (Meta & Google)

GrowthAssistant is seeking a data-driven and proactive Paid Ads Specialist (Meta & Google). The ideal candidate will have strong expertise in Meta and Google Ads campaign management, performance optimization, and reporting. You’ll work closely with a cross-functional marketing team to drive measurable results and continuous improvement across paid media channels. This is a great opportunity for someone who wants to work with a fast-paced U.S.-based team and grow their digital marketing career while mastering performance analytics and media buying.

The Benefits

The Role

• Launch new Meta ad campaigns from scratch; conduct A/B testing of ads and ad sets.
• Optimize Meta & Google campaigns based on data trends (ROAS, CTR, CPM, etc.).
• Run and optimize Google ad campaigns for Search, Performance Max Shopping, and YouTube.
• Monitor, export, track, and identify challenges across Meta & Google ads.
• Build Excel or Google Sheets reports using advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly client reporting.
• Drive testing of new ad copy and assets aligned with new products or services.
• Assist with the development of new ad channels as needed.
• Utilize research and SEO best practices to optimize keywords across platforms.
• Collect ads content, assets, and copy from cross-functional marketing teams.
• Proactively communicate with clients through instant messaging, video calls, email, and project management tools.
• Share recommendations for ad copy, creative analysis, and performance insights.

• 3+ years Meta Ads experience: Proven track record in setting up and optimizing ad campaigns based on data thresholds and client direction.
• 1+ year Google Ads experience: Hands-on experience running Search, PMax Shopping, and YouTube campaigns.
• Strong understanding of paid media KPIs and metrics such as ROAS, CTR, CPM.
• Experience building and maintaining real-time and historical reports in Excel or Google Sheets; proficiency with analytical and API tools.
• Ability to monitor and optimize daily, weekly, and monthly ad spend budgets, making adjustments as necessary.
• Comfortable providing creative and performance recommendations or willing to grow into this skill.
• Performance-oriented, analytical, and results-driven mindset.
• Excellent English communication skills (written and verbal).
• Proactive daily communication through Slack/IM, email, and video calls.
• Proven success partnering with U.S.-based clients.
• Availability to work PST hours or with significant overlap (CST/EST also considered).

• ₱80,000 to ₱90,000/month

Originally posted on Himalayas