Director, New Business & Lead Development (Healthcare Portfolio)
Credera is a global consulting firm that combines transformational consulting capabilities, deep industry knowledge,
AI and technology expertise to deliver valuable customer experiences and accelerated growth across various industries. We continuously evolve our services to meet the needs of future organizations and reflect modern best practices. Our unique global approach provides tailored solutions, transforming the most influential brands and organizations worldwide.Our employees, the lifeblood of our company, are passionate about making an extraordinary impact on our clients, colleagues, and communities. This passion drives how we spend our time, resources, and talents.
Our commitment to our people and work has been recognized globally. Please visit our employer awards page:https://www.credera.com/awards-and-recognition.Summary: Healthcare Portfolio Revenue Growth Specialist
We are seeking a meticulous and proactive individual to join our team, focusing on driving revenue growth for Credera’s Healthcare Portfolio. The successful candidate will drive demand development in the healthcare sector and own lead qualification for our related industry portfolios and practices, all with the goal of growing new and cross-sale revenue opportunity pipelines.
Key Responsibilities
Marketing and Business Development
- Lead Generation Processes:Assist in evolving marketing lead generation processes and scoring models for greater effectiveness.
- Campaign Execution:Define and execute industry-specific campaigns, amplifying them through portfolios and channels.
- Target Account Management:Develop target account lists for marketing outreach and establish central repositories for target account information.
- Market Outreach:Implement portfolio and industry-specific market outreach plans, and support on-site and live marketing events.
- Sales Enablement:Activate GTM sales enablement across portfolios and channels, ensuring alignment of account mapping procedures with internal stakeholders.
- Account and Demand Development:Review and update Credera's master account lists per industry, identify and develop target portfolio and channel accounts, and foster demand development across the client base and target channels.
- Account Support:Support business development with key accounts.
Lead Qualification and Management
- Lead Evaluation:Assess marketing-generated leads, accepting them as Sales Accepted Leads (SALs) or disposing of them as necessary. Register non-marketing sourced leads as SALs and ensure accurate attribution and reporting.
- Lead Advancement:Conduct initial research and outreach on new leads, assign leads appropriately, and advance qualified leads to the Sales Qualified Lead (SQL) stage. Dispose of leads that do not meet sales qualification criteria.
- Opportunity Development:Map stakeholders and qualify BANT (Budget, Authority, Need, Timeline) for opportunity qualification. Disqualify SQLs that do not meet opportunity standards and assist in converting leads to opportunities.
- Pipeline Governance:Stage opportunity-qualified leads for pipeline intake, route qualified opportunities to appropriate owners, and contribute to the onboarding of opportunity pursuit teams. Maintain accurate records of registered opportunities.
This role offers the opportunity to play a pivotal part in our growth strategy by driving marketing initiatives and managing lead pipelines that align with our business objectives.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties to meet the ongoing needs of the organization.
Compensation
The salary range listed is for informational purposes. Credera treats all applicants as individuals taking into consideration but not limited to their professional and academic experience, specialized training, certifications and associated responsibilities as it relates to our specific industry. The salary range listed is just one component of our total compensation package for each unique employee.
Salary: An estimated base salary of$160K – 185Kplus a generous variable component is anticipated for this role in the US.
Learn More
: Credera is part of the Omnicom Precision Marketing Group (OPMG), a division of Omnicom Group Inc. OPMG is a global network of agencies that leverage data, technology, and CRM to create personalized and impactful customer experiences. OPMG offers a range of services, such as data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting, and digital experience design and development.Benefits
: Credera provides a competitive salary and comprehensive benefits plan. Benefits include health, mental health, vision, dental, and life insurance, prescriptions, fertility and adoption benefits, community service days, paid parental leave, PTO, 14 paid holidays, matching 401(k), Healthcare & Dependent Flexible Spending Accounts, and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com.Hybrid Working Model
: Our employees have the flexibility to work remotely two days a week. We expect team members to spend three days in person, with the freedom to choose the days and times that best suit them, their project, and their teams. You'll collaborate with your project team to balance flexibility with the benefits of in-person connection, delivering outstanding results for our clients. The Why: In-person engagement is essential for building strong relationships with clients and colleagues. It fosters trust, encourages learning, and helps us grow as consultants and professionals.Travel
: For our consulting roles, our goal is to minimize travel, and most projects do not require extensive travel. While some projects may involve up to 80% travel for a period, the annual average for team members is typically 10%–30%. We take a personal approach to travel by considering your submitted preferences when assigning roles.All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, age, genetic information, veteran status, or disability.
Credera will never ask for money up front and will not use apps such as Facebook Messenger,
WhatsApp or Google Hangouts for communicating with you. You should be very wary of, and carefully scrutinize, any job opportunity that asks for money prior to starting and/or one where all communications take place exclusively via chat. Apply to this Job