Marketing & Retail Apprentice

About us

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're driven by progress and thrive on the challenge of relentless improvement.

The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul, organised into four clusters: Northern Europe, Southern Europe, GB&I, and Emerging Markets. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress.

We are looking for apprentices to join our Retail and Marketing teams in France for 12 months, to help activate Dyson's marketing strategy within the market.

About the role

As our Retail and Marketing Apprentice, you will support Product Marketing, Retail Activation, and Retail Operations. Responsibilities may include:

• Support marketing plans and go-to-market (GTM) initiatives to drive sales, increase market share, and strengthen brand image.
• Collaborate with internal stakeholders (CRM, Media, Digital, Retail, PR, etc.) to ensure execution of 360° launch plans.
• Adapt international marketing content to the local market and manage creative briefs, ensuring guideline compliance.
• Coordinate with external agencies on content development, media, merchandising, and activations.
• Monitor the Dyson customer experience across all touchpoints for brand consistency.
• Define and track KPIs to measure marketing performance and ROI.
• Analysis of market trends and competitive activity.
• Execute point-of-sale campaigns, innovation launches (NPD), and in-store activations.
• Ensure compliance with selective distribution standards.
• Oversee deployment of POS materials and manage store facilities.
• Organise events to boost brand visibility and engagement.

• Track and report on activation KPIs.

• Serve as the operational link between store teams and head office.
• Manage supplier relationships and oversee invoicing.
• Support logistics, stock management, and inventory analysis.
• Uphold compliance with group retail procedures.

About you

• Proficient in French and English (C1).
• Strong problem-solving skills and proactive approach.
• Able to manage multiple priorities and work under tight deadlines, with keen attention to detail.
• Autonomous, assertive, and results-oriented with a strong interest in Dyson.
• Solid grasp of marketing fundamentals and proficiency in Excel, PowerPoint (Adobe suite, CRM, Google Analytics, social networks, CMS a plus).
• Analytical mindset, comfortable with data and various software.
• Positive, adaptable, collaborative, and resilient under stress.
• Strong interpersonal skills, able to connect with local and international teams.
• Team player with humility and the ability to influence internally.

Benefits

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Originally posted on Himalayas