Marketing Automation Implementation Specialist - Adobe Marketo - Stefanini

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Adobe Marketo Contractor Summary - Looking to identify a resource to oversee and manage the implementation of Adobe Marketo. Willing to support West Coast working hours.

Implementing and managing marketing automation systems using Adobe Marketo.Collaborating with marketing teams to create and execute automated campaigns.Analyzing data and optimizing workflows to improve marketing performance.Staying updated on industry trends and best practices in marketing automation.Ensuring compliance with data protection regulations in all automation processes.

Resource"s experience should align with the following:

- Proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).

- Marketo Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).

- Familiarity with Adobe Experience Cloud ecosystem and how Marketo fits in.

- Strong knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.

- Ability to set up and optimize nurture campaigns, lead scoring, and segmentation.

- Experience integrating Marketo with CRM systems (in our case, Microsoft Dynamics)

- Familiarity with data governance, deduplication, and database management.

- Understanding of Marketo Landing Page and Email Template customization (HTML/CSS)

- Ability to map business goals to marketing automation strategy.

- Experience designing lead lifecycle models and revenue funnels.

- Expertise in engagement programs, ABM (Account-Based Marketing), and personalization.

- Knowledge of GDPR, CCPA, and other data privacy regulations relevant to marketing automation

- Clear implementation methodology (e.g., phased rollout vs. full migration)

- Ability to provide a project plan, milestones, and timelines

- Strong communication skills for working with marketing, sales, and IT stakeholders

- Willingness to train internal teams on Marketo best practices

- Documentation deliverables (campaign setup guides, process flows, playbooks

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