Marketing Analyst

About CharterUP. CharterUP is transforming the $30 billion group transportation industry with cutting-edge technology and innovative SaaS software, delivering an industry-leading experience for both customers and operators. Trusted by most Fortune 500 companies, our platform connects users to thousands of charter bus and minibus operators nationwide. In just 60 seconds, customers can access real-time availability, transparent pricing, and detailed vehicle options—whether organizing a corporate event, a company shuttle, or a wedding. By streamlining what was once a fragmented and stressful process, CharterUP brings transparency, accountability, and efficiency to an industry overdue for innovation

With CharterUP, group transportation is no longer a hassle but an elevated, reliable experience. Join us as we lead the future of group travel.

Why Join Us

• Innovative Impact: Be part of the team that's revolutionizing group travel, setting new standards in an industry overdue for change.
• Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc., there’s no better time to join our dynamic, growth-stage organization.
• Driven Team: Collaborate with some of the most driven minds in tech, all while working in a remote-first environment with a tech hub in Austin, TX.
• Funding and Stability: Our $60 million Series A funding was just the start—we’re poised for even greater expansion, and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently, ensuring long-term stability.

Title: Marketing Analyst

Reports to: Chief Marketing Officer

Location: Remote US

CharterUP is seeking a Marketing Analyst to build and lead a new capability within the marketing team. This role requires a marketers mindset, a deep understanding of channel performance, and expertise in tools and attribution models specific to modern digital marketing.

You will take full ownership of how we measure and optimize marketing performance, bringing together data from multiple sources to guide cross-channel strategy across SEO, paid media, display, email, events, and emerging marketing programs. You’ll serve as the marketing team’s go-to data expert, empowered to shape decisions through timely insights, reliable reporting, and meaningful recommendations.

What You’ll Do

Marketing-Embedded Reporting Dashboards

• Build and maintain dashboards that reflect the full customer journey - from first touch to close - across paid and organic channels.
• Own existing marketing reporting infrastructure and improve it with automation, marketing-specific attribution logic, and campaign-level clarity.
• Define KPIs and success metrics that are marketing-native, not general business analytics.

Performance Insights Optimization

• Diagnose trends in SEO, SEM, email, display, and lifecycle campaigns.
• Deliver recommendations that guide budget allocation, targeting strategy, creative testing, and funnel optimization.
• Partner with campaign owners and the CMO to drive weekly and quarterly performance reviews.

Data Quality Attribution

• Own the integrity and consistency of marketing performance data across systems.
• Monitor for gaps, inconsistencies, or anomalies - and proactively solve them.
• Evaluate multi-touch attribution models and refine how we measure true marketing impact.

Tech Stack Management Integration

• Connect data across GA4,Salesforce Data Cloud, Google Tag Manager, BigQuery, Looker Studio, Tableau, Zapier, and 5Tran.
• Serve as Zapier lead for setting up and maintaining automated data flows between marketing platforms and reporting tools.
• Reimplement GA4 across all CharterUP domains (CUP, SEO, paid) to enable cross-domain tracking, funnel visibility, and accurate channel attribution.

Forecasting Strategic Analysis

• Support quarterly planning and KPI target-setting in partnership with the marketing leadership team.
• Conduct deep-dive analyses, from landing page performance to geo/demographic trends, to inform campaign strategy.
• Identify and communicate what’s working - and what’s not - with clarity and confidence.

What You’ll Bring

• 3-5+ years in a dedicated marketing analytics role, not general business/data analytics.
• Demonstrated ability to partner directly with marketing leaders and channel owners to drive measurable impact.
• Deep understanding of marketing funnel metrics, conversion behavior, and performance optimization levers.
• Hands-on expertise with tools:
• GA4, Salesforce Data Cloud (strongly preferred), Google Tag Manager; Big Query, Tableau, Looker Studio; 5Tran, Zapier
• Strong command of attribution, campaign tracking, and ROI modeling.
• Ability to work independently, prioritize, and drive marketing decisions with minimal oversight
• Exceptional data storytelling skills, especially for non-technical stakeholders

Recruiting Process

• Step 1 - Video call: Talent Acquisition interview
• Step 2 - Video call: Hiring Manager interview
• Step 3 - Video call: Team interviews
• Step 4 - Offer reference check
• Welcome aboard!

Global Benefits Perks at CharterUP

We believe great people can live anywhere—and they deserve great benefits, too. While offerings may vary slightly by location, we prioritize hiring near our hubs in Austin, Atlanta, Miami, and Denver as we grow our global team.

• Remote-First Flexibility: Work from anywhere we hire, with built-in flexibility. U.S.-based employees may reside in any of our 19 approved states.
• Comprehensive Health Wellness: Medical, dental, and vision insurance, mental health support, virtual care, gym discounts, and family-building benefits. In the U.S., we cover 100% of premiums for employees. International benefits align with local standards.
• Time Off to Recharge: Paid time off so you can truly unplug. U.S.: 15 PTO days (increasing to 20 after 2 years) + 8 paid holidays. International policies vary by country.
• Financial Peace of Mind: Company-paid life, short-term, and long-term disability insurance where available.
• Performance-Driven Culture: Join a fast-moving, ambitious, and collaborative team that wins together.
• Referral Rewards: Earn bonuses for bringing top talent to the team.
• Planning for the Future: Long-term financial planning support. U.S.: 401(k) plan. International: region-specific savings programs where applicable.
• Top-Tier Tech: Choose a Mac or PC, plus monitor, keyboard, and mouse to hit the ground running.

CharterUP is an Equal Opportunity Employer. We are committed to creating an inclusive, accessible, and respectful workplace. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, marital status, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws in the United States and Canada. If you require accommodation during the recruitment process, please let us know.

Hiring Locations: CharterUP U.S.-based candidates and employees must reside in one of the following states: Arizona, California, Colorado, Florida, Georgia, Hawaii, Mississippi, Missouri, North Carolina, New Hampshire, Nevada, New York, Oklahoma, South Dakota, Tennessee, Texas, Utah, Washington, and Wyoming.

We hire in the U.S. and Canada and are actively expanding our global footprint.

Originally posted on Himalayas