Events Marketing Manager
This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Events Marketing Manager
Adyen is looking for an experienced events marketing manager to help build and execute on a regional event strategy to meet brand and sales objectives. The ideal candidate will be a highly organised, innovative thinker with strong communication skills and the ability to adapt to changing business needs.
Based in our London office and reporting to the Head of Marketing UK, you will collaborate with local and global stakeholders to create and deliver impactful event programs. Your responsibilities will span the entire event lifecycle, from ideation and development to execution and performance analysis, to ensure alignment with our broader business objectives.
Key responsibilities
- Alongside the Snr. Events Marketing Manager, global event managers and work cross-departmentally with commercial functions to design and implement a comprehensive event calendar that aligns with local Marketing priorities and goals
- Manage the execution of events end-to-end, including content and program development, experience and design, vendor management, communications and promotion, as well as tracking campaign execution across platforms like Marketo, Salesforce and Looker
- Activate Adyen’s sponsorships of trade shows and conferences
- Research new external event opportunities in line with business goals
- Continuously evaluate the effectiveness of events through detailed analysis of key business metrics such as revenue impact, cost efficiency, and attendee satisfaction, applying insights to optimise future initiatives
- Formulate and manage a budget across your event portfolio
Qualifications
- 3-4 years of proven experience in organizing B2B events, conferences and more bespoke event formats. B2B event experience is a plus
- Experienced project manager who enjoys working in a fast paced and international environment
- Strong stakeholder management skills and the ability to collaborate with commercial teams such as Sales and Marketing teams
- Commercially-savvy and understands how to deliver impact and ROI
- Ability to work with a high degree of autonomy and think strategically and creatively
- Experience with any of the following: marketing automation (Marketo) and CRM (Salesforce), event tooling (Cvent) and is a plus
- Good knowledge of London event venues and suppliers is a plus
- You have full professional proficiency (written and verbal) in English
- Ability to travel domestically and internationally 20%.
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role.
Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.This role is based out of our London office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
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