Amazon E-Commerce Manager
Teeccino is the top selling caffeine-free coffee alternative brand on Amazon. Additionally, we have a sister brand, Worldwide Botanicals, which is a bulk botanical brand including tea bag products. Our Company is devoted to organic, sustainable values that promote optimal health for people and the planet. We are seeking an experienced and strategic Amazon eCommerce Manager to lead our brand’s performance on Amazon and Walmart. This individual will oversee a team member who manages the daily operations. The position requires focusing on high-level strategy, growth planning, ad campaign management and cross-functional alignment for our Amazon and Walmart channels. This role is ideal for someone with a strong understanding of the Amazon Seller Central ecosystem, who can think both analytically and creatively to scale a unique, consumer-packaged goods (CPG) brand in a highly competitive marketplace. Key Responsibilities: Strategic Oversight
- Develop and execute the overall Amazon growth strategy, including assortment, pricing, content, and marketing.
- Set performance goals, KPIs, and growth forecasts for the Amazon channel.
- Oversee the day-to-day execution carried out by a direct report, providing guidance, support, and quality control.
- Manage Amazon CA, Amazon EU, Amazon UK, Walmart, and Target/com
Team Management
- Manage and mentor an Amazon eCommerce Specialist ensuring strong execution across listing optimization, advertising, and operational support.
- Review and approve major updates to product content, A+ pages, storefront design, and advertising campaigns.
- Provide regular feedback and foster professional development.
Marketing & Advertising Strategy
- See Separate Amazon Advertising SOP for more details
- Lead the strategic direction of Amazon Advertising (PPC, DSP, etc.), working with internal/external partners to optimize spend and ROI.
- Drive promotional calendar planning for events like Prime Day, seasonal launches, and product introductions.
- Analyze marketing performance to inform future campaign direction and product positioning.
Channel Analytics & Reporting
- Refresh/Report Amazon Weekly tracker to management team
- Involved in the weekly Amazon FBA fulfillment and inventory tracking to avoid out of stock
- Own Amazon sales forecasting, P&L responsibility, and performance reporting.
- Monitor channel health metrics including Buy Box ownership, inventory levels, ad performance, and consumer reviews.
- Identify opportunities for assortment expansion, bundling, or pricing optimization using tools like Brand Analytics and third-party platforms.
Cross-functional Leadership
- Serve as the key Amazon liaison across Sales, Marketing, Operations, and Finance teams.
- Coordinate with Supply Chain on inventory planning, FBA restocking, and demand forecasting.
- Partner with the Brand and Creative teams to ensure brand consistency across all Amazon touchpoints.
Qualifications" Required:
- 4+ years of experience in Amazon eCommerce, with at least 1 year managing or mentoring team members or agency partners.
- Proven success managing a CPG brand on Amazon with strong sales growth and channel optimization.
- Deep understanding of Amazon Seller Central platform.
- Experience leading Amazon advertising strategy with measurable ROI.
- Strong analytical mindset and data fluency (Excel, analytics platforms, etc.).
- Excellent leadership, communication, and cross-functional collaboration skills.
- College degree preferred
Optimal:
- Experience scaling a 7–8 figure Amazon business.
- Expertise on Amazon ad campaigns, Subscribe & Save, and new product launch strategy.
- Proficiency in tools such as Helium 10, Teikametrics, or other marketplace performance platforms
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