Senior Strategist, Performance Creative

Company Description

Dentsu Creative is Dentsu's sole global creative network that transforms brands and businesses through the power of Modern Creativity. 2022's Cannes Lions Agency of the Year, it is made for integration with Dentsu's Media and Merkle networks through Horizontal Creativity. 9,000 creatives across the globe are connected to dentsu's Media and CX experts to deliver ideas that Create Culture, Shape Society, and Invent the Future.

Job Description

The Performance Creative Senior Strategist will support a lead strategist on a select number of accounts and may serve as the lead strategist in some cases. You will be the connective tissue between brand and customer strategy, creative and enabling technologies that fuel personalization. You are curious and passionate about people, brands, marketing, content, social, digital and technology-enabled creative. You will be expected to understand our client's main objectives, to question, inspire, and integrate. This is an opportunity for someone to craft innovative strategies. You will develop strategic briefs and test approaches, partnering with creative and channel teams to ensure accurate and high-quality execution. You love getting to know clients and being an expert at solving challenges for their business. Team and Reporting Structure You will join a team of 15 collaborative performance creative strategist and DCO strategists. This is a hybrid role and it will report into the VP, Creative Solutions Architect. The team is diverse in expertise and there will be opportunities to work with multiple team members.

Responsibilities

The Senior Strategist will work with other agency teams (Analytics, Customer Strategy, Media, Client Services) and act as the coordinator/integrator between those teams and Dentsu Creative teams. Responsibilities include:

• Lead the development of creative test strategies and roadmaps, including coordinating with other agency teams to ensure the sound execution and measurement of test plan recommendations.
• Utilize insight tools to develop meaningful audience insights that inspire relevance into creative implementation.
• Understand and organize client challenges to find solutions that extend the brand through the full-funnel experience and lead better performance.
• Work with creative teams to translate client challenges into inspiring creative strategies, ensuring the creative is on strategy and aligned with expectations.
• Operate as a solutions architect, sitting centrally between several Dentsu services (creative, customer strategy, analytics, media, data, research and technology).
• Work with a diverse team of creative strategists on developing innovative ideas, content programs and enabling technology blueprints.
• Lead research and pitch development for existing portfolio growth and new client opportunities.

Qualifications

• 6+ years' experience in a strategy position.
• 4+ years of experience leading integrated marketing strategies with expertise in foundational customer strategy, creative strategy, communications planning, content, social and digital.
• Bachelor's Degree in business related field.
• Demonstrated past successes in business-to-consumer marketing.
• A passion for motivating clients, our teams or other strategists to approach solving marketing challenges in new and improved ways.
• Knowledge of Dynamic Content Optimization.
• Well versed in multiple marketing research tools and methodologies – from new ways of applying technology to conduct primary research, a deep working knowledge of 3rd party research, secondary research and social listening.
• A demonstrated fluency and comfort level working with multiple agency disciplines including direct mail, media, social, content, UX, analytics and technology.
• Financial Services experience is plus.

Additional Information The anticipated base salary range for this position is $78,000 - $126,500 #LI-CP1 #LI-Hybrid Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. About dentsu Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. Apply tot his job Apply To this Job