Manager, Digital Media- Social Content Strategy, Brand Social

Position Summary...As a Manager of Social Content Strategy, your focus will be to develop strategies that engage our social audience. You will need to be a driven self-starter who can cut through the noise to identify what is most important to connect with our customers on and a social practitioner who understands the best and most on-trend way to bring it to life. The ideal candidate possesses an understanding of social platforms and trends with an understanding of social analytics. What you'll do...

• Activate Walmart’s organic social content strategy across platforms including TikTok, Instagram, Facebook, X, and others—driving measurable improvements in:

- Content engagement rates - Channel follower growth - Site traffic

• Collaborate with retail category marketers to support business and merchandising priorities, and with brand team partners to activate brand and company campaigns in a social-first way.
• Partner with internal creative teams and agency partners to develop high-performing, platform-first content—supporting strategy, briefing, and creative review.
• Consult on upper-funnel social strategy for paid campaigns.
• Leverage performance data to drive real-time optimizations and provide post-campaign recaps with insights and future recommendations.
• Develop innovative and forward-thinking ideas to elevate Walmart’s social media presence.
• Identify test-and-learn opportunities to challenge the status quo of social media marketing.
• Contribute to the development of Walmart’s social content calendar.

Preferred Qualifications

• Experience with and knowledge of current social platform capabilities, including TikTok, Instagram, Facebook, X, and Pinterest
• Strong organizational skills with the ability to manage multiple projects and content streams simultaneously
• Excellent written and oral presentation skills, with the ability to balance storytelling and data-backed insights in briefs
• Effective communication skills to explain social best practices and performance nuances to other marketing teams
• Adaptability to changes in social platform algorithms, product offerings, and priorities
• Analytical skills to interpret social media performance data and inform content strategy

Preferred Skills

• Bachelor’s degree in Marketing, Business, or related field
• 1–3 years of experience in marketing or related fields (e.g., social platforms, digital content development, digital marketing)
• Content creation experience
• Prior experience working directly with agency partners
• Familiarity with Sprinklr or other social media management and listening tools
• Passion for social media and pop culture

About Walmart Marketing Walmart’s marketing team is an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Named Ad Age’s Marketer of the Year in 2022, our team creates impactful work to drive our business and support our customer. Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company. We create dynamic marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a marketing role with Walmart might be a great fit for you. About the Brand Social Team The Brand Social Team has a goal to be a best-in-class social marketer by putting our customers first and delivering on Walmart’s brand promise of helping customers live a better life. We create memorable social experiences, content and interactions to build brand love & trust with our customers. Our strategy is trend and culture driven, and we work together to create unique, social-first ways to engage our customers across all key social platforms. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. ‎ ‎ ‎ You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. ‎ For information about PTO, see https://one.walmart.com/notices. ‎ ‎ Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. ‎ Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. ‎ For information about benefits and eligibility, see One.Walmart. ‎ The annual salary range for this position is $96,000.00-$186,000.00 ‎ Additional compensation includes annual or quarterly performance bonuses. ‎ Additional compensation for certain positions may also include: ‎ ‎ - Stock ‎ ‎ Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team Primary Location... 221 River St, Hoboken, NJ 07030, United States of America Apply tot his job Apply To this Job