Digital Marketer

Job Description: Scholastic School Reading Events are in-person experiences that empower kids to discover books for themselves. Taking place in schools and rooted in Scholastic’s greater mission to use the power of books for the betterment of all kids, Book Fairs and Book Clubs provide access to books; and paths to discovery. We’re here to deliver an experience that inspires kids toward greatness. In everything we do, we ensure every kid, parent, caregiver, teen/tween, book fair organizer, book club teacher, and employee feels seen, respected, and welcome as part of the Scholastic Reading Events family. Scholastic’s Digital Marketing team is seeking an Assistant Digital Marketing Manager to lead digital marketing efforts for Storyvoice, our live author read-aloud platform, driving leads and book sales. This role will also support Book Clubs, Book Fairs, and Scholastic Dollars by executing influencer marketing programs. This is a unique opportunity to scale an ed-tech platform, collaborate cross-functionally, and contribute to Scholastic’s mission of fostering a love of reading. This is a fantastic opportunity to work with beloved properties, like Dog Man, Harry Potter, Hunger Games, Captain Underpants, and Bad Guys, and research, explore, and discuss the most exciting trends in culture, kids, and literacy. Does this role give you Goosebumps? Then jump on your firebolt and join us! This position reports to the Digital Marketing Manager. JOB RESPONSIBILITIES Storyvoice Digital Marketing ● Develop and execute multi-channel growth marketing strategies to drive Storyvoice awareness, engagement, and sales. ● Optimize customer acquisition and retention using email, paid media, SEO, and content marketing. ● Run A/B tests and performance analyses to refine campaigns and improve conversion rates. ● Collaborate with product, content, and marketing strategy to ensure seamless marketing execution. Influencer & Organic Social Marketing ● Partner with business unit Senior Marketing Managers to execute influencer marketing programs, identifying and nurturing partnerships that align with Scholastic’s mission. ● Partner with Social Team for organic social media campaigns, suggesting content that engages educators, parents, and young readers. ● Partner with Digital Services for paid influencer ads, including suggesting content based on tests and ensuring asset delivery. ● Track and analyze performance metrics to optimize content and engagement strategies. Campaign Execution & Cross-Team Support ● Support Book Fairs, Book Clubs, and Scholastic Dollars teams by executing digital marketing campaigns that drive brand awareness and sales. ● Work closely with creative, social, and paid media teams to align messaging and audience targeting. ● Stay up to date on ed-tech marketing trends, emerging platforms, and industry best practices. Qualifications ● 2+ years of experience in growth or digital marketing, ideally with experience scaling an ed-tech platform. ● Hands-on experience in email, paid social, influencer marketing, and organic social media. ● Strong analytical skills with experience in A/B testing, performance tracking, and optimization. ● Experience working with marketing automation tools, CRM platforms, and web analytics. ● Exceptional communication, project management, and collaboration skills. ● Passion for literacy, education, and digital innovation. The salary range for this position is $60,000 to $70,000 annually. Time Type: Full time Job Type: Regular Job Family Group: Marketing Location Region/State: New York EEO Statement: Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination. EEO is the Law Poster EEO Scholastic Policy Statement Pay Transparency Provision Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at: www.scholastic.com We're always looking for talented people to join Scholastic in instilling a love of reading and lifelong learning in children. At Scholastic, our benefit plans have been designed to be in line with market conditions and employee needs. Our plans provide flexibility and allow individuals a broad range of choices that can be tailored to meet each employee's needs. Scholastic is an Equal Opportunity Employer. Apply tot his job Apply To this Job