Digital Marketing Specialist - Paid Media (Remote)

Join Zipdev's dynamic team as a Paid Media Specialist, where you'll play a key role in implementing, optimizing, and analyzing paid marketing campaigns across all digital channels. We're looking for a highly motivated and results-driven individual who thrives in a fast-paced environment and is passionate about staying up-to-date with the latest trends and technologies in paid media.

If you're a data-driven professional with a keen eye for detail and a passion for driving campaign performance, we want to hear from you. As a Paid Media Specialist, you'll have the opportunity to work with eCom and DTC brands, fashion, lifestyle products, and consumer brands, and contribute to the development of innovative marketing strategies that drive real results.

About You

You're a paid media expert with a strong analytical mindset, always looking for ways to optimize and improve campaign performance. You're proficient in digital marketing platforms, including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats. You're also skilled in measuring and reporting campaign performance, identifying trends and insights, and brainstorming new and creative growth strategies.

Responsibilities

• Execute paid digital marketing campaigns across multiple channels, including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats.
• Measure and report campaign performance, providing data-driven insights and recommendations for optimization.
• Identify trends and insights, and optimize spending and performance based on data analysis.
• Brainstorm new and creative growth strategies, and plan, execute, and measure experiments to drive campaign performance.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Requirements

• 2+ years of digital marketing experience, with previous agency experience preferred.
• Deep knowledge of marketing tactics on Google and paid social, with experience in optimizing landing pages and user funnels.
• Strong analytical skills, with the ability to build Google Data Studio reports and provide data-driven insights.
• Excellent communication and presentation skills, with professional English language proficiency (C1+).
• Located within LATAM, with the ability to work remotely and collaborate with global teams.

Our Recruitment Process

• Video Interview
• 20-minute take-home skills test
• 30-minute Call with the Recruiter (project, benefits, etc.)
• Interviews directly with the client (depending on the project, the number of interviews may vary, and may include an assessment)
• Final Offer

Benefits

• Remote work arrangement, with flexible hours and no weekends
• 10 business days of vacation per year, plus 5 National Holidays and 5 Company Holidays
• Parental Leave, Health Care Reimbursement, and Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement, Payroll Deduction Purchase Plans, and Longevity Bonus
• Continuous Learning Bonus and access to Training and Professional Development Platforms

About Zipdev

Zipdev offers the opportunity to work remotely with clients based in the United States, recruiting and hiring the best talent in Latin America. We value communication, collaboration, and continuous learning, and are committed to providing a dynamic and supportive work environment for our team members.

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