PPC Specialist (Crypto / Blockchain)

Caiz

Revolutionizing Islamic Finance with Blockchain Technology

Are you ready to be part of a groundbreaking initiative that combines Islamic finance principles with cutting-edge blockchain technology?

Look no further than Caiz – The First Islamic Ecosystem Built on Blockchain.

At Caiz, our mission is clear: to create a Fiqh compliant financial ecosystem that provides our community with fair and easy access to ethical financial products and services. We believe in empowering individuals to build a strong financial future while engaging in long-term economically beneficial behavior.

We are a passionate team reshaping finance, and we are expanding our dynamic workforce. Join us in a collaborative work environment focused on creating a fast and compliant money transfer structure.

Why to Join Caiz?

• Innovative & Purpose-Driven: At Caiz, we combine advanced blockchain technology with the principles of Islamic finance to create an innovative and modern financial system. Join us to be part of a forward-thinking organization that is reshaping the future of finance.
• Ethical Impact: As part of Caiz, you’ll be working in an Organization that prioritizes ethics and integrity in all its operations, ensuring that every solution we offer aligns with the core values of fairness, transparency, and respect.
• Growth & Learning Opportunities: At Caiz, we value personal and professional growth. You’ll have the opportunity to learn, innovate, and grow within a dynamic, supportive environment, while contributing to the development of ethical financial solutions.
• Global Vision, Local Impact: Caiz is focused on creating an inclusive, sustainable financial system that empowers individuals globally. You’ll be contributing to a company that has a positive impact on local communities and the global financial landscape.
• Collaborative Culture: We believe in teamwork and collaboration. You’ll work alongside passionate professionals who are committed to driving change in the crypto and blockchain space, working together to create an ethical financial future.
• Secure & Transparent Environment: We emphasize trust and security in all aspects of our operations. As part of Caiz, you’ll be part of a transparent organization that values customer trust and ensures the highest security standards in the crypto space.

Tasks

As a PPC Specialist, you will be responsible for planning, implementing, and optimizing paid advertising campaigns across various platforms. You’ll collaborate with cross-functional teams to drive targeted traffic, increase brand visibility, and achieve measurable results.

Responsibilities

• Develop and execute effective paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and others
• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies
• Set up tracking mechanisms (e.g., UTM, pixel, custom events) to measure conversions across Web2 and Web3 journeys.
• Understand platform-specific ad compliance for crypto/financial products and navigate ad policy limitations creatively and ethically
• Monitor and analyze campaign performance, providing insights and recommendations for optimization
• Manage advertising budgets, ensuring efficient allocation and maximum return on investment (ROI)
• Stay abreast of industry trends, new ad formats, and platform updates to continuously improve campaign effectiveness
• Collaborate with the marketing team to align paid advertising efforts with overall marketing strategies

Requirements

Experience

• 3+ years experience in paid advertising with a strong performance focus
• Previous experience in crypto, blockchain, DeFi, or Web3 marketing strongly preferred
• Hands-on with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and crypto ad platforms
• Proficient in analytics tools like GA4, Meta Events Manager, Looker Studio, etc.
• Creative thinker with a knack for A/B testing
• Strong communicator who thrives in fast-paced environments

Level of studies: Diploma, Bachelor or Master Degree in Marketing, Advertising or similar

Language Requirements: Fluent in English

Benefits

Benefits at Caiz

• Competitive Financial Compensation: We offer financial benefits that reflect the value of your work and dedication.
• Work Flexibility: Enjoy the flexibility to work from home, the office, or even abroad.
• Annual Holidays: Generous paid time off to help you maintain a healthy work-life balance.
• Relocation Assistance: We provide relocation support for employees moving to new locations.
• Professional Development: Opportunities for training, certifications, and career growth.
• Employee Recognition: Programs to celebrate and reward your achievements and contributions.
• Inclusive & Collaborative Culture: A supportive and diverse work environment where your voice matters.
• Diversity, Equality, and Inclusion: We are committed to fostering a workplace that values diversity and promotes equality and inclusion for all employees.

Don’t miss this opportunity – apply now and be part of the Caiz revolution.