Paid Media Data Analyst
About CloudWalk: We are not just another fintech unicorn. We are a pack of dreamers, makers, and tech enthusiasts building the future of payments. With millions of happy customers and a hunger for innovation, we're now expanding our neural network - literally and metaphorically. About the role: Join our squad of shapeshifters and technophiles to elevate CloudWalk's paid media performance through strategic data analysis! This role is perfect for experienced professionals eager to bridge the gap between media data insights and business strategy in an AI-first environment. What You'll be Doing
- Investment-Grade Media Analysis: Conduct comprehensive paid media performance analyses and competitive intelligence using AI-powered research tools to build strategic recommendations for media investment.
- Cross-Functional Media Strategy: Partner with marketing, product, and business development teams to identify growth opportunities and optimize media spend using AI collaboration tools.
- AI-Augmented Media Analytics: Analyze campaign datasets to uncover strategic insights using AI-powered analytics platforms, model attribution scenarios, and translate findings into actionable media optimization recommendations.
- Performance Monitoring: Develop AI-enhanced frameworks to monitor media performance and create executive dashboards with real-time insights and predictive analytics for media ROI.
- Market Intelligence: Conduct analyses on digital advertising trends and competitor media strategies using AI-powered market intelligence tools to inform media positioning and budget allocation.
- Strategic Communication: Transform complex media analyses into clear, actionable recommendations supported by AI-generated insights for leadership and marketing teams.
What You'll Need to Succeed
- Think Strategically About Media: Have a natural curiosity and systematic approach to media performance problems, with comfort working alongside AI systems while maintaining analytical rigor.
- Bring Investment/VC Experience: Have hands-on experience in deal evaluation, market analysis, and investment memo creation from VC, private equity, or investment roles with understanding of media ROI.
- Data-Fluent: Comfortable interpreting and modeling media data insights, with interest in using AI-powered analytics tools to enhance campaign analysis capabilities.
- Collaborate Cross-Functionally: Can work effectively across marketing, product, and business functions to translate media insights between technical and business stakeholders.
- Master AI Tools: Ability to effectively prompt and collaborate with AI systems for enhanced media analysis output quality and task automation.
- Learn Fast & Adapt: Demonstrated ability to quickly understand new media platforms and adapt to fast-changing digital advertising environments with enthusiasm for learning new AI tools.
- Understand Media Business: Strong grasp of media attribution models, performance metrics, and campaign optimization, plus interest in how AI transforms media strategy.
- Speak Fluent English: Professional proficiency required.
Nice to have
- Fintech Media Experience: Experience with payments, financial services, or related technology sectors media campaigns, especially AI/ML applications in advertising.
- Startup Experience: Understanding of high-growth company media dynamics, particularly in AI-adopting organizations.
- Financial Modeling Skills: Comfort with building and interpreting media ROI models, ideally with AI-assisted modeling tools.
- Business Development Interest: Interest in partnership evaluation, media vendor relationships, or growth marketing strategies.
- AI Tool Experience: Experience with AI-powered research, analysis, or productivity tools such as advanced LLMs or automated media data synthesis platforms.
Join us at CloudWalk, where we’re not just engineering solutions; we’re building a smarter, AI-driven future for payments—together. By applying for this position, your data will be processed as per CloudWalk's Privacy Policy that you can read here in Portuguese and here in English. Apply Job! Apply to this Job