Marketing Automation Specialist

Think of your favorite book from childhood. Got it? Great. Now, that warm, joyful feeling you have right now—that’s what we do. Literati is a modern children’s book company focused on helping kids fall in love with reading at every age and stage. We make it easy to find great books through our school book fairs, school store fundraising platform, and book clubs using a unique mix of expert curation and data science. We’re on a mission to help parents ignite a love of learning and a love of life.

We're seeking a detail-oriented and tech-savvy Marketing Automation Specialist to join our growth team. You'll report to our Director of Product Management and be the backbone of our marketing technology infrastructure, ensuring our growth engine runs smoothly while helping us nurture meaningful relationships with families. This is an opportunity to grow quickly by experimenting with and putting into practice both classic and novel AI tools and techniques that improve internal processes and deliver high-quality, personalized customer experiences at scale. You will be using both sides of your brain in equal parts. This role offers a competitive salary of $75,000-$95,000 plus benefits.

REQUIREMENTS

• 3-5 years of experience in marketing operations or similar marketing or growth-related role

• Hands-on experience with Iterable, Salesforce,Klavyio, Braze, Marketo, Hubspot or similar marketing automation platforms

• Hands-on experience with Zapier, Gumloop, Make, or other workflow automation platform

• Strong understanding of CRM systems and their integration with marketing tools

• Data-driven mindset with the ability to derive insights from complex datasets

• Experience with B2C, customer journey mapping, acquisition and lifecycle marketing management

• A knack for using LLM tools in practical settings, and confidence in generating prompts

• Understanding of HTML/CSS for email template customization

• Strong project management skills with ability to prioritize competing demands

WE’D LOVE TO SEE

• Experience in a B2B2C or subscription-based business model

• Familiarity with integrating marketing automation with e-commerce platforms

• Knowledge of data privacy regulations (COPPA, GDPR) especially as they relate to children's data

• Experience with A/B testing methodologies and conversion rate optimization

• Basic SQL knowledge for data analysis

• Experience with Zapier, Segment, Census, or other integration tools

• Background in education technology or children's products

• Bachelor's degree in marketing, computer science, data analytics or related field preferred

RESPONSIBILITIES

• Build and optimize marketing automation workflows to convert prospects to customers and enhance customer lifetime value

• Manage our marcom tech stack (CRM, email platform, automation tools, analytics), ensuring seamless integration between our tools and ease of use for our team members

• Actively optimize email marketing performance through testing and analysis.

• Support A/B testing of email campaigns, subject lines, and conversion funnels.

• Leverage no-code (e.g. Bubble.io, Unbounce) or codeless tools (replit, lovable, etc) to rapidly generate landing pages for A/B testing.

• Develop sophisticated segmentation strategies for personalized communications across book clubs, book fairs, and our e-commerce platform

• Create comprehensive reporting dashboards tracking key metrics including conversion funnels and revenue generated from marketing automation

• Build lifecycle marketing campaigns to engage and retain our consumer subscription audience

• Work closely with our data systems architect to influence EDW and data capture systems to support customer LTV across channels

• Ensure data integrity and compliance with children's data privacy regulations

• Partner with creative and growth teams to execute multi-channel nurture campaigns

• Champion automation, AI tools, and train team members on marketing automation best practices

• Actively research, experiment with and propose the implementation of new AI or automation tools, techniques, or processes that can add value to our marketing, personalization or product execution

ABOUT LITERATI

Literati was recently named Inc. magazine’s 7th fastest-growing company in Texas and 77th fastest-growing in the United States, as well as listed in Built In Austin’s 2022, 2023, and 2024 “Best Places to Work.” Jessica Ewing, Literati’s Founder and CEO, was named one of “Google’s Top 12 Most Innovative Minds” by Fast Company. We’ve raised over $70M in venture capital to date, with key investors including Founders Fund, General Catalyst, Felicis, 01A, and LifeLine.

We offer competitive salaries, company equity, medical/dental/vision insurance, 401k, short-term disability insurance, parental leave, employee assistance programs, flexible work schedules, and flexible time off.