Growth Marketing Manager

At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.

We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. Our commitment to excellence and ethical business practices has earned us multiple industry recognitions. In 2024, we were named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY.

Purpose

The Growth Marketing Manager plays a key role in planning, executing, and optimizing promotional campaigns across Kueski’s internal and paid channels. This position is ideal for a highly organized and collaborative marketer who thrives in fast-paced environments, can manage multiple stakeholders, and drives the tactical execution of growth initiatives with precision and accountability.

This role is designed to support and manage day-to-day promotional planning, campaign tracking, and stakeholder alignment across Growth, Product, Design, Analytics, and other key teams. The Manager will help prioritize marketing requests, negotiate timelines, and ensure consistent, on-brand messaging across customer touchpoints.

Key Responsibilities

• Promotions & Campaign Coordination

• Support the planning and execution of product and marketing promotions, ensuring all campaigns are delivered on time and meet business objectives.

• Maintain a centralized promotions calendar in coordination with Lifecycle, Paid Media, and Brand.

• Partner with product and channel owners to align promotional efforts with business priorities.

• Cross-Functional Negotiation & Prioritization

• Work closely with Product, Design, Legal, and Analytics teams to align on campaign requirements and resolve blockers.

• Negotiate deadlines and priorities with internal stakeholders based on business impact, channel bandwidth, and promotional relevance.

• Ensure all promotional requests are properly briefed, tracked, and resourced in collaboration with project managers.

• Operational Execution

• Manage the end-to-end campaign execution workflow — from intake and creative review to launch and reporting.

• Support QA of live campaigns across internal channels and coordinate fixes when needed.

• Identify process gaps in promotions management and propose optimizations for efficiency and scalability.

• Performance & Reporting Support

• Assist in compiling results from promotional campaigns across lifecycle and paid channels.

• Partner with the Analytics team to track basic campaign metrics and report on performance to stakeholders.

• Help identify high-performing promotions and inform future planning with lessons learned.

Position Requirements

• +4 years of experience in marketing operations, campaign management, lifecycle marketing, or project coordination.

• Experience in a growth-focused, cross-functional team environment, preferably in a tech, fintech, or e-commerce company.

• Excellent organizational and project management skills, with an ability to manage competing deadlines.

• Clear and professional communication skills, especially when negotiating with multiple stakeholders.

• Familiarity with marketing platforms like Braze, project management tools (e.g., Asana, Jira), and campaign tracking sheets or dashboards.

• Basic understanding of digital marketing channels, lifecycle campaigns, and campaign performance metrics.

• A strong sense of accountability and attention to detail in campaign execution

Nice to have

• Experience working on high-frequency promotional calendars.

• Familiarity with SQL, Google Analytics, or Looker for basic data checks.

• Experience collaborating with design or creative teams on marketing assets.

• Understanding of channel governance and lifecycle best practices.

At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know.