Senior Brand Marketing Manager

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

A super exciting opportunity to join the fold as our Senior Brand Marketing Manager who’ll be the driving force behind our incredibly popular Global Limited Edition (LE) Program. This isn’t just about launching cool products; it’s about fuelling our brand growth and retention by creating unmissable moments that delight our community and drive significant impact. You’ll be the maestro orchestrating the end-to-end delivery and oversight of our LE program, ensuring every new release creates buzz, generates excitement, and helps us get closer to our mission of ensuring everyone has access to clean water and a toilet. If you’re a marketing generalist who thrives in a fast-paced, purpose-driven environment and loves bringing big ideas to life, you’ve found your next adventure!

If you worked here this past month here are some things you might have been involved in

• Activating our FY26 Limited Edition Strategy: responsible for end to end delivery of multiple project launches at differing stages of development. 
• Collaborating closely with our Creative team: ensuring we’re pushing the envelope creatively whilst ensuring we’re delivering on commercial objectives
• Partnering with our eComm and Local Growth Leads: confirming all our “go-to-market” campaigns are perfectly tailored for each market and channel
• Diving into performance data: monitoring sales pacing to see if we’re on track or if any optimisations are needed. Ensuring all those good learnings are captured and translated into actionable insights and contingency plans for future campaigns. 
• Helping transition crucial knowledge: responsible for keeping our Limited Edition playbooks and processes up to date, evolving as needed to ensure we’re in a continuous state of improvement and all knowledge and learnings can be easily accessed by the broader business. 

Let’s talk about you

You’re a seasoned brand marketer with a proven track record of delivering impactful campaigns, ideally with experience in end-to-end program management. We’re specifically looking for someone with broader marketing generalist skills who can see the big picture while still sweating the small stuff. You’re a collaborative spirit, eager to work closely with Creative, Marketing Ops, eComm, Commercial Strategy, and our Local Growth Leads. You’re proactive, a natural problem-solver, and thrive in a dynamic, high-growth environment. You’re passionate about our mission, you understand the power of a great brand, and you’re ready to take ownership of a program that has significant strategic and financial impact on our global growth. If you’re ready to bring your expertise to a company that puts purpose first, we’d love to chat!

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world,generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right). Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.