Head of Creative

About Equip

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.

Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.

About the role

The Head of Creative leads in-house, agency, and freelance creatives within Brand Marketing, ensuring compelling, consistent, and strategic brand expressions. This role evolves Equip's visual and verbal identity, drives campaigns, elevates creative output, and collaborates cross-functionally to drive growth, awareness, and perception while managing resources efficiently. A visionary with strong operational strategy, the Head of Creative values experimentation and proactively seeks innovation.

Responsibilities

• Lead & Inspire: Manage and mentor a team of writers, designers, and a creative coordinator.

• Creative Vision: Refine and evolve brand expression across all channels—digital, social, video, app, events—balancing conceptual thinking with executional efficiency.

• Operational Strategy: Build and maintain scalable creative processes, systems, and tools that drive efficiency, accountability, and quality across creative projects.

• Project & Resource Management: Strategically organize and allocate creative resources based on team capacity, budget, timelines, and business priorities. Ensure that the right people are focused on the right work at the right time.

• Big-Picture Thinking & Detail Execution: Translate high-level business and marketing strategies into cohesive creative campaigns while managing timelines, feedback loops, and production details to bring ideas to life.

• Cross-Functional Collaboration: Partner with Marketing, Commercial, Clinical, and Product teams to align creative direction with audience insights and strategic objectives.

• Quality Control: Review and approve creative work to ensure consistency, originality, SEO alignment, and on-brand execution.

• Perform other duties as needed.

Qualifications

• Bachelor’s degree in related field or equivalent experience.

• 10+ years of experience in creative roles with at least 3 years in a leadership capacity.

• Proven success directing creatives across design, copywriting, and brand development.

• Demonstrated ability to lead both high-level creative thinking and hands-on execution.

• Strong portfolio showcasing brand evolution, data-informed creative campaigns, design systems, and cross-channel work.

• Experience developing and optimizing creative processes and team operations.

• Experience with and understanding of SEO best practices to generate content that performs well in search.

Time Off

• Flex PTO (3-5 wks/year recommended) + 11 paid company holidays.

• Generous parental leave.

Core Benefits

• Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families.

• Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance.

• Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources.

• Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more!

• 401(k) retirement plan.

Physical Demands

Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.

At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of  members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.

As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law.