Global New Product Marketer - Commercial Branding and Transportation
Job Description:At 3M we apply science in collaborative ways to improve lives daily as our employees connect with customers all around the world.Job DescriptionNew Products Marketing ManagerCollaborate with Innovative 3Mers Around the WorldChoosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.The Impact You’ll Make in this RoleAs a New Product Marketer in the Commercial Branding and Transportation Product Platform, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. You will lead the process for identifying market opportunities, customer needs, developing new solutions to meet those needs, and launching a series of new products. In addition, you will help improve the division processes supporting new product commercialization to increase the efficiency, capacity, and effectiveness of the organization.Here, you will make an impact by:
- Leading global customer insights for critical new product programs, including: development and execution of market research learning plans, defining market segmentation and customer targets, monitoring market trends, competitor activities and industry developments, defining and validating customer requirements, value proposition and marketing claims; leading translation of customer and market needs into product requirements to deliver products aligned to addressing customer problems.
- Leading development of the global marketing launch plan strategy to support the new product launch, working across the global 3M matrix to ensure alignment on all global marketing plan deliverables, including marketing campaign, sales support and training for global launch regions; leading the development of product pricing strategy using pricing analysis tools such as price/value mapping, conjoint analysis, etc.; leading the completion of all marketing deliverables within the 3M Grow system.
- Coordinating launch preparation and execution with key launch countries, working to establish launch plans, launch dates, finance forecasts and demands plans. Including support and guidance to areas/regions during the first year after launch.
- Collaborating with the Global Marketing Portfolio teams to; prioritize NPI ideas that align with strategic division and portfolio priorities, and enable successful global launch campaign hand-off.
- Participating in NPI idea scouting efforts and helping to further develop new product platforms within the division.
- Owning and supporting the development of tools to help increase NPI throughput.
- Ensure compliance with international regulations and standards.
- Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution
- Five (5) years of marketing, sales, customer facing product development or business operations experience in a private, public, government or military environment
- Five (5) years experience working with cross-functional team public, private or military environment.
- Knowledge of back office processes supporting product and portfolio management including 3M Grow, Product Lifecycle Management, Material Create and Extend, SFDC, Pricing, Samples, SAP and more.
- MBA or other relevant advanced degree (completed and verified prior to start) from an accredited institution.
- Knowledge and Experience with one or more disciplines such as: market research, channel marketing, business/market development, branding, new product development, marketing communications, or sales.
- Blackbelt Certification
- Ability to analyze and apply data to drive strategy and sales.
- Prior experience managing projects and project teams.
- Demonstrated ability to combine complex datasets.
- Ability to drive change through influence.
- A Continuous Improvement and Growth mindset.
- Excellent Microsoft Office suite skills.
- Hybrid, Maplewood MN (Job Duties allow for some remote work but require travel to Maplewood, MN at least 3 days per week)