Social Media & Brand Reputation Strategist

Job title: Social Media & Brand Reputation Strategist in Atlanta, GA at Four Winds Health Company: Four Winds Health Job description: Job Title: Social Media & Brand Reputation Strategist Reports to: Director of Brand Strategy and Regional Growth Location: Atlanta-based preferred or remote (must be near major JV health systems SC, OH, & MI)Shape How Patients See and Feel Our BrandWellStreet Urgent Care is on a mission to redefine urgent care through compassion, accessibility, and excellence—one patient experience at a time. We're looking for a strategic and proactive Social Media & Brand Reputation Strategist who puts patients first and knows how to turn every digital interaction into an opportunity to build trust and elevate our brand.If you're passionate about using your social media expertise and digital savvy to make healthcare more human, you’ll thrive in this role.What You’ll DoOwn Our Online Voice and ReputationMonitor, analyze, and respond to patient reviews across platforms (Google, Facebook, Healthgrades, Yelp, etc.) for all JV-branded locations.Spot trends in patient feedback and flag opportunities or concerns to operational and clinical leadership.Collaborate across departments to address patient concerns and close the feedback loop.Maintain a clear escalation protocol for sensitive issues, ensuring HIPAA compliance and timely follow-up.Lead Our Social Media PresenceDevelop and manage the content calendar for WellStreet and JV partner channels.Create or coordinate engaging, brand-aligned content across platforms including Facebook, Instagram, and LinkedIn.Support executive social media presence by drafting and scheduling professional content (primarily for LinkedIn).Align all content with our corporate voice, values, and active PR initiatives.Monitor social engagement, track trends, and ensure timely, appropriate responses to comments and messages.Collaborate with JV health system marketing teams to coordinate messaging and promotions.Protect Brand Integrity & Ensure ComplianceStay up to date on HIPAA regulations to ensure all patient-facing communications (reviews, comments, messages) remain compliant.Ensure consistent tone, style, and messaging across WellStreet and partner brand standards.Track, Analyze, and StrategizeProduce regular reports on review sentiment, social engagement, and reputation trends.Recommend strategies to improve patient satisfaction, online sentiment, and brand loyalty.Actively participate in brand and marketing strategy meetings with actionable insights.What You Bring3–5 years of experience in online reputation management, social media management, or digital engagement (healthcare experience is a plus).Deep understanding of social media platforms and online review ecosystems.Exceptional writing and communication skills—you know how to write with empathy and professionalism.Familiarity with HIPAA and patient privacy guidelines (preferred).Experience with tools like Hootsuite, Sprout Social, Birdeye, Podium, or similar platforms.Ability to manage multiple brand voices and calendars with precision and care.Strong analytical skills—you don’t just collect data, you know what to do with it.A collaborative spirit, a problem-solving mindset, and a drive to always elevate the brand.Why Join WellStreet?At WellStreet, we’re more than just urgent care. Through our partnerships with leading health systems, we’re delivering care that communities trust. Your role will be critical in strengthening that trust—amplifying patient voices, celebrating our teams, and shaping how we’re seen by the public.Join us in building a healthcare experience people feel good about—from their first online interaction to their last follow-up.#WUCCareersExperience Required

• 3 - 5 years: Marketing
• 3 - 5 years: Social Media Management

Preferred

• 3 - 5 years: Advertising
• 3 - 5 years: Project Management
• 3 - 5 years: Brand Strategy

Education Required

• High School or better

Preferred

• Associates or better in Marketing or related field

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the notice from the Department of Labor. Expected salary: Location: Atlanta, GA Apply for the job now! Apply for this job