Sr. Manager, Commerce Media
Job title: Sr. Manager, Commerce Media in Lakeville, MN at Post Consumer Brands
Company: Post Consumer Brands
Job description: Job Description:Business Unit OverviewHeadquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn and Facebook for the latest news.
BrandAt Post Consumer Brands, we’ve spent generations showing up for families, starting with breakfast, the most important meal of the day. Our cereals have become a trusted part of daily routines, helping spark conversations, fuel busy mornings, and create everyday moments that bring families closer together, including their furry four-legged family members, who have recently become a part of our story. As families have evolved, so have we. What began at the breakfast table has expanded into snacks, peanut butter, and, more recently, pet food, because caring for a family means feeding every part of it. With the addition of several iconic pet brands, we’ve extended our purpose: to make high-quality, accessible food for everyone under the same roof.This phase is still new, and that’s what makes it exciting. As we continue to grow across grocery and pet, we’re looking for people who care about good food, thoughtful work, and the kind of impact that stretches from store shelves to kitchen tables, and food bowls, across the country.
Location DescriptionPost Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
ResponsibilitiesOverviewThe Senior Manager, Commerce Media will lead a team of commerce media experts and will support the strategy, build, and execution of data driven digital marketing programs for key retail partners. Lead all aspects of commerce media including strategizing, measuring and optimizing commerce media programs is a key part of this role, and ecommerce experience is a plus. Must have proven ability to lead a team and drive results. High level of comfort with data and ambiguity will be important as you are helping shape a new capability.Responsibilities and Accountabilities
- Leadership
- Lead a team of 3+ people leaders and 3+ individual contributors
- Direct and develop talent
- Strategic Collaboration
- Influence and educate cross-functional stakeholders on commerce investment strategies
- Work closely with cross-functional teams including brand, sales, marketing communications and insights
- Partner with sales teams to guide commerce investments and educate teams on media impact to sales
- Combine brand insights with sales priorities to create digital investment scenarios
- Partner with agency to define campaign KPIs and measurement approach by retailer
- Educate PCB leadership on changing landscape of digital & retail media
- Media Planning
- Lead annual planning workstreams across all priority customers
- Develop digital media campaigns to support PCB sales goals along with testing
- Plan retail media budgets across wide variety of commerce channels including Walmart, Kroger, Target, Amazon, etc
- Utilize retail media capabilities evaluations to inform future spend
- Media Measurement
- Set measurement goals for media spend across subset of retail partners
- Translate data into actionable insights, identifying opportunities and risks
- Educate and communicate impact of commerce programs to the broader organization
- Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
- Testing Strategy
- Lead process for creative optimizations & testing strategies, including A/B testing at key customers
- Lead process for audience optimizations & testing strategies
- Lead process for new channel testing
- This role is located at the Lakeville, MN Corporate office
- Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
- BA required. Marketing, Communications, or Journalism preferred.
- 5-7 years marketing, media planning, and/or strategy experience
- 3-4 years leading teams, experience leading people leaders is a plus
- Ecommerce experience required
- Digital experience on agency or client side required
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of their team and those around them
- Transparency: are direct, factual, and straight-forward
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
- Public Speaking: ability to influence cross-functional teams and communicate data to stakeholders
- Critical thinker with strong, proven analytical skills
- Detail oriented with excellent organization skills
- Experience in multiple digital media channels, search, programmatic and social experience preferred
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
- Excellent written, communication, and presentation skills