Manager, Trade Marketing in Santa Monica, CA
Job title: Manager, Trade Marketing in Santa Monica, CA at Red Bull
Company: Red Bull
Job description: As the Trade Marketing Manager, Large Format, you will be a key member of the Red Bull North America (RBNA) Sales and Trade Marketing team calling on Grocery retailers such as Kroger, Albertson's, Meijer, and Publix. You will lead the development and implementation of Point of Sale (POS) solutions, from concept to delivery, for assigned accounts. You must understand the retail environment to develop merchandising solutions, have an eye on trends and the future of in-store marketing, a desire to understand shoppers, and above all else, the drive to win versus competition and look like #1 in-store.With a focus on Grocery retailers within the Large Format channel, you will oversee and project manage the POS development for assigned customers. You will also support as the subject matter expert of in-store merchandising solutions. You will report to the Senior Manager of Trade Marketing, Large Format and be located in Santa Monica, California. RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with: Expand allOWN RETAIL VISIBILITY STRATEGYDevelop and implement Trade Marketing strategies that align with overall business objectives and enhance brand presence in the marketplaceServe as the subject matter expert for assigned accounts' POS and merchandising plansDevelop POS solutions that serve the needs of assigned customers, complement shopper behavior and ensure Red Bull looks like #1 in storeSupport the annual Large Format business plan process with strategy and guidelines on effective POS solutions to achieve commercial and brand objectivesOversee custom POS requests for assigned accounts to ensure alignment with RBNA strategy, budget, and brand standardsDEVELOP NEW POS INNOVATIONSLead the development of new POS innovations collaborating with cross functional partners in Brand, Sales, Global Trade Marketing, Finance, and our vendor networkWork with external creative agencies and suppliers for the development, sampling, and final delivery of innovative POS toolsBuild and maintain strong relationships with key suppliers to enhance collaboration on promotional activities and merchandising effortsProactively identify new industry technical innovations & prioritize testing based on business impact and customer needsStay up to date on industry trend analysis, competitive activity, and changing shopper behaviors through research, industry publications, events, insight reports, and supplier relationshipsIdentify sustainable materials and practices in POS development to align with global sustainability goalsResponsible for new POS item profiling across internal resources and socialization within the businessLOOK LIKE #1 IN STOREStrengthen the Look of Success and retail visibility strategy across assigned projects and accountsUnderstand and implement RBNA marketing strategies to enhance retail presence, compliance, and POS effectivenessDrive Trade Marketing strategies through regular market visits, customer/sales team meetings and Distribution Partner ride-alongsProactively seek opportunities to drive innovation and optimization of Red Bull's brand presence at retailIdentify growth opportunities and create action plans for key accountsDevelop and distribute Trade Marketing resources and toolsPROJECT MANAGEMENTOwn project tasks, timelines, updates, and improve workflows within development processCollaborate with cross functional stakeholders including US Key Account Sales Teams, Global Trade Marketing, US Product, US Shopper Marketing & US Operations, to deliver projects on-time and on-budgetLeverage data and insights to inform POS projects, ensuring decisions align with customer and channel-specific needsEvaluate the effectiveness of the trade marketing activities and report on the results and insightsIdentify opportunities to improve project workflows and refine processesResponsible for budget and spend managementEXPERIENCEYour areas of knowledge and expertisethat matter most for this role:
- 4+ years of consumer goods industry experience with exposure to retailers required
- Project management experience
- Conceptual thinking and design critiquing skills
- Technical Knowledge of POS Production (Print, Permanent, Temporary)
- Experience with design software (Adobe Suite, CAD, etc.) preferred
- Experience working with Agencies or Production suppliers
- Bachelor's degree or equivalent work experience in lieu of degree
- Must be fluent in English, additional languages an advantage
- Travel 20-30%
- Permanent
- Benefits eligible