Product Marketing Manager, Strategic Alliances in Ambler, PA
Job title: Product Marketing Manager, Strategic Alliances in Ambler, PA at Phenom People
Company: Phenom People
Job description: Job RequirementsOur purpose is to help a billion people find the right work! Phenom is an AI-Powered talent experience platform that is redefining the HR tech space. We have grown into a global organization with offices in 6 countries and over 1,500 employees. As an HR tech unicorn organization, innovation and creativity is within our DNA. Come help us make every talent moment Phenomenal!Our marketing team is looking for a Product Marketing Manager to focus exclusively on Phenom's partnership ecosystem and government sector expansion. You'll be the marketing resource committed to our strategic alliances, embodying our "Better Together" philosophy that aligns Phenom with some of the world's largest and most recognizable technology and consultancy companies — including SAP, Workday, and Deloitte — to create mutual solutions that enhance the value of clients' investments.In this role, your passion for marketing, strategic partnerships, creative thinking, and product expertise will be instrumental as we continue to support Phenom's emergence as the Intelligent Talent Experience category leader. You'll be responsible for planning and executing the company's go-to-market strategy, including joint marketing and sales efforts that help prospects understand the power and value of our most strategic partnerships.What You'll Do
- Understand our partnerships, relevant personas, competitors, and market landscape through research and collaboration with cross-functional teams
- Plan and execute Phenom's go-to-market strategy for strategic alliances, including joint marketing and sales initiatives, applying regional specificity where needed to support global sales
- Align our product offerings with business goals to strengthen our overall market position through strategic partnerships
- Lead the business review process – analyzing partnership performance metrics, pipeline data, and market insights to continuously refine joint go-to-market strategies and maximize alliance ROI
- Partner with product management to shape when and how we announce new product features, accounting for partnership relationships and rules of engagement
- Support Phenom's government focus and expansion, leveraging industry-specific expertise
- Work closely with the partnerships team to ensure an accurate and on-brand assembly of messaging, positioning, and collateral are available for internal and external consumption – circulating content that accurately and consistently represents our brand in alignment with our partnership strategies
- Develop and maintain comprehensive partner-specific messaging frameworks and benefits-driven talk tracks and narratives that accurately represent our joint value propositions and key differentiators
- Design creative product packaging strategies that highlight our unique value-add within each strategic alliance
- Tell and share great customer success and product stories through videos, blog posts, live streams, webcasts, case studies, and on-stage at events
- Be a product evangelist — internally and externally
- Make things better by sharing your experience, optimizing your team's daily processes, and working to improve relationships and cross-functional processes across the broader team
- Understand our partnerships, relevant personas, competitors, and market landscape through research and collaboration with cross-functional teams
- Plan and execute Phenom's go-to-market strategy for strategic alliances, including joint marketing and sales initiatives, applying regional specificity where needed to support global sales
- Align our product offerings with business goals to strengthen our overall market position through strategic partnerships
- Lead the business review process – analyzing partnership performance metrics, pipeline data, and market insights to continuously refine joint go-to-market strategies and maximize alliance ROI
- Partner with product management to shape when and how we announce new product features, accounting for partnership relationships and rules of engagement
- Support Phenom's government focus and expansion, leveraging industry-specific expertise
- Work closely with the partnerships team to ensure an accurate and on-brand assembly of messaging, positioning, and collateral are available for internal and external consumption – circulating content that accurately and consistently represents our brand in alignment with our partnership strategies
- Develop and maintain comprehensive partner-specific messaging frameworks and benefits-driven talk tracks and narratives that accurately represent our joint value propositions and key differentiators
- Design creative product packaging strategies that highlight our unique value-add within each strategic alliance
- Tell and share great customer success and product stories through videos, blog posts, live streams, webcasts, case studies, and on-stage at events
- Make things better by sharing your experience, optimizing your team's daily processes, and working to improve relationships and cross-functional processes across the broader team
- Benefits/programs to support holistic employee health
- Flexible hours and working schedules
- Growing organization with career pathing and development opportunities
- Tons of perks and extras in every location for all Phenoms!
- Expected salary range $90,000-$105,000