Senior Specialist, Marketing & Data Analytics
About the position The Senior Specialist, Marketing & Data Analytics at Adtalem Global Education is responsible for creating and maintaining positive exposure for the University through effective marketing programs. This role involves developing strategic marketing plans, executing marketing tactics, and collaborating with various teams to enhance the brand's reach and effectiveness in communication.
Responsibilities
- Assist in developing marketing strategy and identify opportunities to extend the brand to applicable audiences.
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- Work with the agency of record on the development of print advertising, printed marketing collateral, and direct mail campaigns.
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- Assist with search engine optimization and update online content.
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- Assist in the production of University videos.
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- Create and maintain information seminar presentations and other executive presentations as assigned.
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- Oversee fulfillment center partnership and inventory management.
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- Perform other duties as assigned and comply with all policies and standards.
Requirements
- Bachelor's Degree in Marketing.
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- Five (5) years of recent marketing experience in planning, creating, and implementing direct marketing and online advertising campaigns.
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- Proficiency with MS Office skills, especially Outlook and PowerPoint.
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- Demonstrated organizational skills to manage multiple projects along with excellent oral and written communication skills.
Nice-to-haves
Benefits
- Health, dental, vision, life and disability insurance
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- 401k Retirement Program + 6% employer match
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- Participation in Adtalem's Flexible Time Off (FTO) Policy
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- 12 Paid Holidays
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