Digital Marketing Analytics Engineer
About the position The Digital Strategy and Analytics Center of Excellence at Beacon Hill Staffing Group is dedicated to analytics, tracking, and insights delivery, with a mission to proactively anticipate and predict customer and prospect behaviors. This is achieved through data and research-driven insights that fuel strategic growth for the Digital Banking & Customer Experience division at Citizens. We are seeking a Digital Analytics Tracking & Delivery Partner who possesses extensive experience with Adobe Analytics and Experience Cloud, particularly in tag management systems such as Adobe Launch or similar Tag Management systems. In this role, you will be responsible for implementing and validating Adobe tracking and pixel tags, ensuring that technical configurations in Adobe Launch or similar Tag Management systems are executed correctly. Your primary function will be to ensure that tags fire properly and that data flows seamlessly, allowing for accurate reporting of desired actions and behaviors. You will develop tagging requirements documentation and execute the technical implementation of Adobe Analytics tagging across various Bank sites and digital assets. Additionally, you will manage pixel status using Collibra management and audit tools, validate and troubleshoot tagging and tracking issues, and maintain updated tagging documentation. Collaboration with the Digital Analytics team to provide effective tracking solutions will also be a key aspect of your role. Responsibilities ? Develop tagging requirements documentation and execute technical implementation of Adobe Analytics tagging across Bank sites and digital assets in Adobe Launch or similar Tag Management system. , ? Execute technical implementation of pixel tags on Bank sites and digital assets in Adobe Launch or similar Tag Management system and manage pixel status via Collibra management and audit tool. , ? Validate and troubleshoot tagging & tracking issues as they occur, communicating status and next steps until resolution with all relevant stakeholders via JIRA. , ? Maintain tagging documentation updates as well as manage technical requirements via JIRA. , ? Collaborate with Digital Analytics team to provide tracking solutions. Requirements ? Experience with Adobe Analytics implementation required, reporting a plus. , ? Bachelor's degree preferably in Computer Science, Marketing, or a related field required. , ? 2+ years experience with Adobe Launch or similar Tag Management system in web and mobile app environments. , ? Proven track record of success with managing Adobe Analytics tagging and configuring Adobe Launch or similar Tag Management system, including strong understanding of data layers, tagging, variables, and custom metric setup. , ? Working knowledge of JavaScript and HTML. , ? Strong understanding of digital marketing and/or e-commerce. Nice-to-haves
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