Head of Organic Acquisition

About Reverse Tech

At Reverse Tech, we are dedicated to creating, launching, and scaling digital product brands in the health and wellness space. With the goal of helping 10 million people improve their health by 2026, we focus on hyper-targeted, mass-scale brands and a subscription-based business model. Our team thrives on data-driven decisions, continuous learning, and innovation without the burden of big egos.

Are you a growth-oriented leader with a passion for driving organic traffic and user engagement? As the Head of Organic Acquisition, you'll spearhead our strategies to increase our brand presence and reach a wider audience without relying on paid media. You will have the opportunity to shape our content marketing, SEO, lifecycle/ CRM social media, affiliates, reputation/PR and community-building efforts. All in all, everything that isn't paid acquisition through bidding on advertising platforms.

• Develop and execute a comprehensive organic acquisition strategy that aligns with the company’s growth objectives. You will own the following areas of marketing:

1. SEO
2. Email Marketing / CRM / Lifecycle
3. Social Media Organic / Communities (and links partially to customer service)
4. Affiliates (it's paid acquisition, but supports link building, PR or influencers)
5. Reputation / PR

Requirements

What We're Looking For

• Minimum of 5 years of experience in digital marketing with a focus on organic acquisition strategies.
• Demonstrated success in driving organic traffic growth, preferably in the health and wellness sector.
• Strong expertise in at least one of the areas described above that you will own. You must know about the others, but we would like you to excel at least in one of them.
• Excellent analytical and data skill, with the ability to interpret data and drive actionable insights.
• Proven leadership experience in building and mentoring teams. Creative problem-solver with a strong understanding of user behavior and market trends.
• Experience with automation. If you are use to automate processes with no-code tools, coding (even if with AI), implement platforms or make the most of tools like Zapier or ITTT, this is a great bonus.

If you are passionate about using your skills to make a meaningful impact in the health and wellness community, we would love to hear from you!

At Reverse Tech, we're a rapidly growing digital health and wellness company on a mission to create, launch, and scale hyper-targeted, mass-scale brands. Our ambitious goal is to improve the health of 10 million people by 2026 through innovative subscription-based solutions.

With a presence in over 205 countries and a 5x year-over-year growth rate, we offer a dynamic, remote work environment across 20+ locations worldwide.

We attract top-tier professionals who hunger for success and reward them with competitive salaries. Our culture is free of corporate nonsense, providing a place for you to enjoy your work and achieve your professional ambitions. Join us for an exciting venture!