Live Session Instructor - Digital Marketing

About Ziplines Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. Each year, we have the opportunity to help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs, and our net promoter score is consistently in the excellent range. Together, we empower adult learners to confidently pursue the career they’ve always wanted. About you You bring at least 7 years of experience, a broad understanding of digital marketing, and a genuine passion for helping early-career professionals thrive and achieve success. As a part-time live session instructor, you'll have the opportunity to share your expertise with career advancers, answer their questions, coach them as they solve problems, and guide them toward achieving their goals. Instructor role objectives • Help learners practice relevant skills and gain clarity on course concepts • Inspire learners, build confidence in their capabilities, and help them understand digital marketing • Optimize learner engagement, learner retention, and learner success Our learners Our learners are driven professionals from diverse fields. Some are just beginning to explore new career opportunities, while others are looking to deepen their expertise. What they all share is a strong desire to acquire new skills that will help them advance their careers—whether that’s stepping into a new role, earning a promotion, or excelling in their current position. Our courses Each week, learners: • Complete on-demand online content created by industry experts featuring scenario-based learning, industry context, and best practices (6-7 hours) • Apply their skills via a hands-on “Playbook” project (1-2 hours) • Attend a live session to learn from an industry expert (that’s you!) alongside their classmates (2 hours). Most learners will come into your live session having completed the week’s content and started their Playbook assignment–you’re supporting and customizing their learning, not teaching concepts for the first time. • Get extra support by connecting with classmates on Slack or reaching out to our Learner Success team for support. How we support you • Agenda, activities, and slide deck: We provide a complete agenda, set of activities, and slide deck for your live sessions. These can be customized to your teaching style, but you don’t have to create anything from scratch. • Learner Success Team “copilot” in your live sessions: You’ll have a consistent Learner Success Team member helping with moderation and Zoom mechanics during your live session so that you can focus on facilitation. • Learner Success Team eyes on the course Slack: The same Learner Success Team member will monitor the course Slack, surfacing learner questions and discussions you may want to weave into your live session. Your duties and time commitment • Overall Time Commitment: ~4 hours per week for 10 weeks. • Live Sessions (1.5-2 hours/week): Facilitate a 10-week series of weekly 2-hour Zoom live sessions. • Preparation (~2 hours/week): Prepare for your sessions by customizing slides and activities, reviewing learner questions, and familiarizing yourself with the on-demand course content and Playbook assignment. • Learner Communication (~30 minutes/week): Contribute to Slack discussions and reply to learner questions. • Debrief and Course Improvement (~1 hour over the 10 weeks): Attend occasional debrief sessions with Ziplines managers and instructional designers. Your compensation $4,000 per 10-week session More about this Digital Marketing Science course Weekly topics are as follows: • Introduction to digital marketing • Search engine optimization fundamentals • Search engine marketing with Google Ads • Google Analytics for marketers • Introduction to email marketing • Marketing automation with HubSpot • Social media marketing • Content marketing • AI for digital marketing • Data-driven digital marketing plan Qualifications • 7+ years of experience in digital marketing or a closely related field, with a deep understanding of industry trends and best practices. • A genuine passion for learning and helping others grow, with a focus on supporting career advancement and skill-building. • Exceptional communication and interpersonal skills, able to connect with learners from diverse professional backgrounds. • Confidence in leading dynamic, engaging discussions in a Zoom environment, making virtual learning interactive and impactful (don’t worry, we’ll provide support and training!). • Highly organized and detail-oriented, ensuring you are fully prepared for each session well in advance. • Commitment to a full 10-week session, ensuring consistency and continuity for learners throughout the course. To ensure fairness and consistency in our hiring process, we kindly ask all applicants to refrain from reaching out to our team members via LinkedIn, phone, or email regarding this position. All applications must be submitted through our job board, where they will be reviewed by our recruitment team. Thank you for respecting this policy and for your interest in joining our team. We look forward to reviewing your application. Ziplines, Inc. is proud to be an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other protected characteristics under applicable law. Apply Job!