Manager, Marketing Planning And Strategy

Position Summary... What you'll do... Job Summary: We're seeking a dynamic Marketing Manager to drive the B2C success of our ambitious Local Marketplace initiative. This role will be at the forefront of our expansion, enabling multiple market launches that will help scale the business as it grows. About Walmart Local Marketplace The Local Marketplace team is a newly formed business unit within Walmart Marketplace dedicated to building and scaling new ways for customers to conveniently shop local businesses and products they love within the Walmart app and Walmart.com. What You'll do: This person will serve as the primary liaison between marketing, go-to-market, and customer experience teams to ensure aligned execution. The ability to align these cross-functional groups will be crucial in executing smooth launches that resonate with local consumers and drive rapid adoption. What you'll bring: Market Launch Strategy: • Develop and implement comprehensive go-to-market playbooks... encompassing pre-launch, launch, and post launch phases. • Define team responsibilities, establish timelines, and create scalable processes to accelerate market launches and drive market adoption. • Validate critical launch hypotheses through in-depth customer research, data analysis, and iterative testing. • Monitor and report key performance indicators to assess market health, success, and marketing effectiveness. • Conduct post-launch analysis to identify areas for improvement and optimize future launches. Codify best practices. Launch Planning & Execution: • Lead and project manage go-to-market planning within the marketing team and across relevant teams. • Streamline cross-functional communications and processes to ensure efficient launch execution. • Track launch progress and identify potential risks and challenges so they are proactively addressed. Minimum Qualifications: Bachelor's degree in Business, Marketing, Communications, or related field and 5-7 years' experience in marketing or related field. Preferred Qualifications: N/A You'll sweep us off your feet if..... You combine creative thinking with analytical thinking You are highly collaborative with ability to build relationships & influence cross-functionally You are endlessly curious with the ability to deal with ambiguity & remain agile as business priorities shift You know how to guide a strategy all the way through to meaningful results for the customer and our business. You enjoy building plans and understand how to measure them You are an effective communicator and able to take complex subject matter and distill it to clear, meaningful actions and insights You have high standards and help encourage excellence across your peers and partners You have a preference for a fast-past, entrepreneurial environment At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $96,000.00-$186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: - Stock Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Marketing or related field Masters: Business Administration Primary Location... 250 Hudson St, New York, NY 10013-1006, United States of America Apply Job!