[Remote] Content Marketer

Note: The job is a remote job and is open to candidates in USA. Pogo is a fast-growing B2B company seeking its first Content Marketer to lead their content function and define the voice of their enterprise business. The role involves creating compelling long-form content using proprietary data, developing content strategies, and producing copy across various formats to drive engagement and conversion.

Responsibilities

• Lead Pogo's B2B content function - you decide what gets written and where it shows up
• Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
• Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
• Own content strategy - decide which channels we invest in and why
• Develop a deep understanding of our buyers and write to them
• Use language to capture attention, create virality, and drive conversion

Skills

• 3–6 years of B2B SaaS content experience at a tech company with a strong content program
• Produce excellent copy across lengths and formats
• Strongest muscle in long-form writing, but able to write articles, webinars, outbound emails, paid ads, or billboards with equal care
• Use language to drive outcomes - capture attention, create virality, and convert
• Ability to dig into data and find the story in it
• Strong POV on how to run a content function
• Knowledge of which channels matter for B2B SaaS, how they work together, and how to measure them
• Experience working at a fast-growing startup with real ownership
• Active use of AI tools in workflows
• Turning data into compelling macro consumer stories (leans on journalism)
• Track record of writing publicly on social and growing an audience

Benefits

• Flexible work schedule that allows them to be most productive while accommodating other priorities outside of work
• Unlimited PTO
• Minimum 20 days vacation policy 🌴

Company Overview