[Remote] Senior Marketing Process Consultant- Campaign Optimization and Operations

Note: The job is a remote job and is open to candidates in USA. IBM is a leading consulting firm that focuses on long-term client relationships and collaboration worldwide. The role involves serving as a subject matter expert in marketing campaign execution operations, advising clients on optimizing their processes and introducing AI/GenAI to enhance operational efficiency.

Responsibilities

• Conduct assessments of client campaign execution ecosystems: team structures, intake/briefing, targeting workflows, QA processes, tooling, and governance
• Diagnose bottlenecks across the end‑to‑end execution lifecycle: planning → briefing → segmentation → creative readiness → QA → launch → reporting
• Map current-state workflows and design future-state operating models, including RACI, workflow redesign, and governance
• Advise clients on GenAI use cases (automated brief generation, content routing, QA automation, insights summarization, workflow orchestration)
• Recommend improvements to campaign platforms (Adobe, salesforce, others)
• Lead senior stakeholder interviews across marketing, operations, analytics, and IT to identify capability gaps and skill needs, and facilitate workshops/maturity assessments
• Build execution modernization roadmaps across people, process, data, and technology

Skills

• 8+years in marketing operations, campaign management, or lifecycle marketing with a strong advisory orientation
• Strong understanding of campaign execution workflows, operational governance, approvals, and data dependencies
• Proven expertise on helping organizations, improve and optimize their marketing processes
• Ability to guide clients through operating-model redesign and AI/GenAI adoption
• Executive presence and ability to translate operational issues into business and performance impact
• Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations
• Experience in B2B Marketing and with technologies such as Adobe & Salesforce

Company Overview

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