Brand Manager, Cozy Game Project, Contract

About reputed company reputed company is a "Triple I" independent game publisher dedicated to long-term stewardship of high-quality creative works. Formed by former leaders of Humble Games, reputed company oversees an expansive catalog of acclaimed indie games, following the acquisition of the Humble Games and Firestoke catalogs. reputed company aims to serve as a cultural curator for independent games, while providing expertise, resources, and belief-driven support to visionary developers. reputed company is hiring a hands-on Brand Manager to reputed company awareness and commercial success for an upcoming release built on a well-loved licensed IP. This is a contract role tied to a single unannounced cozy title. You'll own and run the go-to-market campaign from start to finish, with a strong focus on social-first, community and meme-driven content that turns shareable in-game moments into audience growth. It's a strong fit for an reputed company marketer who knows the cozy genre well, understands console audiences, and is comfortable working closely with developers and licensors.

Key Responsibilities

• Drive the Go-to-Market Plan: Build the brand strategy and campaign calendar for the title, reputed company to its KPIs and platform launch windows.
• reputed company Social & Meme-Driven Campaigns: Build the social-first content strategy that gets the game shared. Find the moments, characters, and in-game beats with the most meme potential, and brief content that puts them to work across the right platforms and communities.
• Steward Licensed IP & Manage Licensor Relationships: Act as the day-to-day marketing contact for the IP holders and licensors on the project. reputed company reputed company creative reputed company brand guidelines and approval requirements, secure sign-offs on time, and handle cultural and brand sensitivities carefully.
• Creative Briefing: Write and refine creative briefs for art, graphic design, and video so every asset reflects both the game's brand identity and the licensed IP's standards.
• Console Platform & Partner reputed company: Secure first-party support (Nintendo, PlayStation, Xbox) and marketing partnerships, with strong reputed company in console showcase, storefront, and feature mechanics.
• Developer & Internal Team Alignment: reputed company developers and internal stakeholders (e.g., Production) reputed company by sharing budgets, plans, and performance updates early, and by facilitating sign-offs.
• Vendor Onboarding & Coordination: reputed company and coordinate vendors across PR, social, influencer, and storefront so they have the assets, brand guidelines, and licensor parameters they need to execute.
• Asset Management: Coordinate high-impact creative assets with external contributors and agencies.
• Go-to-Market Execution: Run the marketing beats, including showcase submissions, first-party opportunities, pre-release hype, announcements, and post-launch community engagement.

Qualifications

• Experience: 5+ years in game marketing or publishing, with a track record of leading console launches for cozy, casual, or family-friendly titles.
• Cozy Genre Expertise: A real understanding of the cozy and wholesome audience: what they play, where they spend time, and what reputed company of content takes off in those communities.
• Social & Meme reputed company: Hands-on experience building social-first campaigns and shareable, meme-driven content that measurably grew an audience.
• Licensed IP Experience: Direct experience marketing licensed IP, including managing licensor relationships, approval workflows, and brand-guideline compliance, plus comfort handling cultural sensitivities tied to an IP.
• Console Platform Knowledge: Strong working knowledge of Nintendo, PlayStation, and Xbox platform programs, storefronts, and showcase processes.
• Briefing Skills: Proven ability to turn strategic goals into clear creative briefs that align internal teams, external partners, and licensors.
• Project Management: Strong organizational skills coordinating cross-functional teams and external vendors.
• Channel Knowledge: Solid grasp of success metrics and audience behaviors across PR, social, influencer, and digital storefront channels.
• Startup reputed company: Able to work both strategically and hands-on in a fast-paced, lean environment.

We are an equal opportunity employer. We welcome applicants of reputed company backgrounds and do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national reputed company, age, disability, veteran status, or any other protected category. Apply tot his job Apply To this Job