Senior Direct Response Creative Strategist - DTC Supplements ($12M+/yr Meta)

Creative Strategist Purpose The purpose of the Creative Strategist Role at TheElixir is to turn winning angles into winning ads — at scale. As a Creative Strategist, you understand that the success of a creative relies on 3 things:

• The depth at which you understand the avatar — their desires, fears, awareness level, and exact language
• The depth at which you understand our products — what they do, why they work, and why ours is different
• The depth at which your skill allows you to take an angle and turn it into a concept, a brief, and a finished ad that stops the scroll, channels desire, destroys objections, and makes buying feel inevitable

You have the power to move millions of people with your ideas. Your creative is the foundation of every dollar we spend on ads. Without the right concept — no budget, no media strategy saves the campaign. Your purpose at TheElixir is to build the creative that funds this company's growth. Who This Is For This role is for a creative strategist who has already been in the trenches. You have built creative that has run at serious scale — we're talking campaigns that have handled multi-five-figure daily spend. You know what it feels like when a concept hits and spend climbs. You know what it feels like when a creative dies at scale and you have to diagnose why fast — was it the hook, the angle, the format, the offer, or the account. You've built for brands spending $1M+ per year on Meta. You understand that creative at that level is a different game — the avatar is sharper, the competition is heavier, the margin for generic bullshit is zero. You don't need hand-holding. You don't need someone to give you the concept. You come in, you dig into the avatar, you find the emotional truth, and you turn it into creative that makes people feel seen — and then buy. If you've only built for small budgets, hobby projects, or organic content — this is not your role yet. Creative Strategist Primary Roles Ongoing:

• Perform deep avatar and market research weekly — Reddit, TikTok comments, Amazon reviews, competitor ad libraries — and translate findings directly into creative concepts
• Develop original angles and concepts — you don't just execute briefs, you own the idea from insight to finished ad
• Build 3–5 net-new creative concepts per week across multiple brands — video, native, static
• Write and brief native advertorials, VSL scripts, podcast-style scripts, and static ad concepts
• Build detailed concept briefs for our editors and designers to execute, then review the executed ads to ensure the brief was followed correctly
• Own the testing structure — what gets tested, how it's isolated, when it's killed, when it graduates to scaling
• Analyze winners and losers weekly — identify what voice, moment, belief, enemy, and format carried the winner, and build new clusters around the common core
• Attend weekly team calls to discuss what's winning, what's losing, and what's next
• Work directly with the founder to develop new angles and concepts as we scale

Qualifications

Non-Negotiable:

• $1M+ annual Meta/Instagram ad spend that your creative has personally supported — not assisted, not on a team, your concepts running at that level
• Experience building creative for campaigns handling multi-five-figure daily spend — you know how to build for scale, not just small tests
• Built Meta/Instagram direct response creative for physical DTC eCommerce brands — supplements, health, or similar high-skepticism markets preferred
• You develop your own angles and concepts — not just a brief executor
• You can read an account — you know the difference between a creative that lost and a creative the algorithm never let breathe
• Fluent English with exceptional command of conversational American copy — every line reads like a real human, not a copywriter
• Read Breakthrough Advertising by Eugene Schwartz — or can prove you apply awareness levels in practice without being told
• You mine customer language before building a single concept — Reddit, reviews, TikTok, forums
• You can show us real creative that actually ran at serious scale

Character Traits:

• Obsessed with why creative works, not just whether it looks good
• Treats avatar research like a religion
• Brings original angle thinking — you see opportunities others miss
• High output, low ego
• Coachable but brings genuine instinct to the table
• Punctual, organised, strong communicator
• Thrives in a fast-moving, high-standard environment

This Is NOT For You If:

• You have never built creative that ran at $1M+ annual spend
• You make brand content, organic, or social-first creative with no DR backbone
• You need someone to hand you the concept before you can build
• You've never built for a deeply skeptical, anti-mainstream audience
• You can't come up with original concepts — you just execute what you're told
• You don't want to do the research
• You don't understand DTC eCommerce

Hours: M–F, flexible / remote | Paid holidays + sick days Growth Potential With strong performance at TheElixir:

• Assigned to top-performing brand accounts
• First priority on new brand launches as the portfolio grows
• Sr. Creative Strategist role overseeing creative systems and junior hires
• Head of Creative path for those who build beyond execution into full creative ownership

To Apply Do not send a cover letter. We will not read it. Send us:

• 3 original Meta ad hooks for any DTC health or supplement product
• 1 full ad — hook + body — for any DTC product of your choice
• A short paragraph explaining why you chose that angle and what avatar you were writing to
• Proof it ran at scale — ad library links, screenshots, real spend numbers

Strong application gets a call within 48 hours. Benefits:

• Family leave
• Flexible schedule
• Paid time off

Application Question(s):

• Have you personally built creative for Meta/Instagram ad campaigns spending $100k+ monthly?
• What's the largest monthly Meta ad spend your creative has personally supported? Give us a real number.
• Record a Loom video where you review your best-performing creative and one of your loser creatives, and explain why one won and one lost. Paste your Loom link below.
• Link to your #1 best-performing creative
• Link to your #2 best-performing creative
• Link to your #3 best-performing creative

Experience:

• Creative Strategy / Direct Response: 2 years (Preferred)

Work Location: Remote Pay: $120,000.00 - $150,000.00 per year Application Question(s):

• When are you ready to start with us?
• What is the biggest monthly spend that your ads have generated?
• What is advertising?

Experience:

• Copywriting: 1 year (Preferred)

Work Location: Remote Apply tot his job Apply To this Job