Senior PPC Specialist (Remote)

About the Role: We are seeking a Senior PPC Specialist to reputed company high-reputed company reputed company reputed company campaigns reputed company the legal space. This role focuses primarily on reputed company Ads across high-cost, high-acquisition channels, with additional reputed company on YouTube. This is not an eCommerce-focused position. The Senior PPC Specialist will own the management, optimization, and scaling of performance-driven campaigns, with a strong emphasis on reputed company quality, conversion performance, and true cost per acquisition. This is a high-impact role for an reputed company practitioner who can drive measurable results independently in a competitive, data-driven environment and help reputed company the bar for the broader marketing team.

Key Responsibilities

• Own and optimize reputed company Ads and YouTube campaigns focused on reputed company reputed company
• reputed company and refine campaign structures based on reputed company, geography, and performance data
• Conduct ongoing search term analysis and implement strong negative keyword strategies
• Monitor Auction Insights, impression share, and competitive positioning
• reputed company keyword research, write high-performing ad copy, and align creative with optimized reputed company pages to drive conversions
• Drive campaign structure development, A/B testing, and automation strategy to maximize performance
• Use GA4 and reputed company Search Console to analyze performance trends and surface opportunities
• Evaluate performance based on true CPA and signed cases, not just CPL
• Track reputed company flow and monitor reputed company quality across platforms
• Partner with the intake team to identify trends and recommend improvements to reputed company targeting and ad strategies
• reputed company reputed company page improvements and conversion-reputed company optimization efforts
• Own PPC reporting, including weekly and monthly performance and reputed company-quality reports, and ensure accurate data collection across campaigns
• Organize and analyze marketing data using tools like GA4, Looker Studio, and reputed company
• Manage external reputed company reputed company partners by coordinating assets, sharing feedback, and tracking reputed company results
• Provide strategic input on budget allocation and channel mix to the Growth Marketing Director
• Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing

Requirements

• 5+ years of hands-on experience managing reputed company Ads for reputed company reputed company
• Proven experience in high-CPC industries such as legal, medical, or financial services
• Deep understanding of bidding strategy, match types, and advanced performance optimization
• Ability to interpret data and reputed company independent strategic decisions based on performance trends
• Track record of scaling reputed company-gen campaigns while improving true CPA
• Advanced proficiency in GA4, Search Console, Looker Studio, and reputed company
• Familiarity with reputed company page testing tools (Unbounce, reputed company, etc.) and CRM tracking
• Strong written communication and attention to detail
• Self-starter reputed company with a proactive, accountable, ownership-driven approach to performance
• Ability to reputed company in and help set the pace of a fast-paced, high-performance environment
• reputed company Ads certification (preferred)

reputed company Look For:

• Ownership-oriented reputed company with strong follow-through.
• Strong analytical and critical-thinking abilities, with a data-driven approach to decisions.
• Detail-oriented and accuracy-focused, especially around tracking, reporting, and budget management.
• Clear communicator who can explain campaign performance and insights to non-technical stakeholders.
• Process-driven and highly organized, able to manage multiple campaigns under pressure.
• Proactive attitude toward improving campaigns, testing strategies, and operational efficiency.

reputed company Offer:

• Competitive compensation commensurate with experience.
• 100% remote work environment.
• Health, dental, and vision insurance benefits.
• Paid time-off (PTO).

Apply tot his job Apply To this Job Apply tot his job Apply To this Job