Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)
Position Type: Contract Consultant (Results-Focused) Location: Remote Compensation: Monthly Retainer + Optional Performance Bonus Department: Growth Marketing & E-Commerce About Herbal Goodness Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products. We are seeking a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of our Meta and Google advertising ecosystem and drive measurable revenue growth, improved ROAS, and stronger customer acquisition. The Opportunity This is not a traditional agency management role. We are looking for a hands-on growth operator who can rapidly audit, optimize, and scale our Meta and Google Ads accounts while leveraging AI tools to uncover opportunities, improve campaign performance, and generate meaningful business results. The successful candidate should be able to demonstrate measurable improvements within the first 3–4 weeks of engagement. This role is ideal for someone who combines: Deep advertising expertise Strong analytical skills AI-powered optimization capabilities Exceptional communication skills A relentless focus on business results Primary Objective Drive profitable revenue growth through: Meta Advertising Facebook Ads Instagram Ads Retargeting Campaigns Customer Acquisition Campaigns Google Advertising Google Search Ads Google Shopping Ads Performance Max Campaigns YouTube Ads Retargeting Campaigns Growth Goals Increase revenue Improve ROAS Reduce CPA Increase conversion rates Improve keyword coverage Improve keyword harvesting Increase customer acquisition Reduce wasted ad spend Improve account structure and efficiency
Key Responsibilities
Meta Ads Management Conduct a complete audit of existing Meta campaigns Analyze campaign structure, audiences, creatives, and attribution Identify inefficiencies and wasted spend Optimize campaign architecture Build and scale winning audiences Develop advanced retargeting strategies Improve customer acquisition efficiency Launch and manage A/B tests Monitor and improve campaign performance daily Google Ads Management Conduct a comprehensive audit of all Google Ads campaigns Review: Search Campaigns Shopping Campaigns Performance Max Campaigns Display Campaigns YouTube Campaigns Improve keyword targeting and coverage Build and maintain robust negative keyword lists Improve Quality Scores Improve campaign structure Improve conversion tracking Identify opportunities for scaling profitable campaigns Keyword Research & Harvesting Conduct deep keyword research Identify: High-converting keywords Emerging search opportunities Competitor keyword opportunities Long-tail keyword opportunities Develop a systematic keyword harvesting process Build ongoing keyword expansion strategies Translate paid search insights into SEO opportunities AI-Powered Account Optimization The successful candidate must have significant experience using AI to improve advertising performance. Required AI Experience Demonstrated expertise using: Claude AI ChatGPT Other advanced AI tools AI Responsibilities Use AI to: Analyze advertising account performance and present in the dashboard or automated reports Review large datasets quickly and accurately Identify trends and anomalies Surface growth opportunities Improve keyword research and harvesting Optimize ad copy and creative testing Improve campaign structures Generate performance recommendations Produce executive-level reporting and analysis Candidates should be able to clearly explain how AI is incorporated into their workflow and how it drives better results than traditional account management approaches. Landing Page & Funnel Optimization Review and provide recommendations for: Product Pages Collection Pages Landing Pages Checkout Flow Conversion Funnels Identify opportunities to improve: Conversion Rates Average Order Value Customer Acquisition Efficiency Revenue Per Visitor Performance Analysis & Reporting Provide weekly reporting and insights covering: Spend Revenue ROAS CPA Conversion Rate CTR CPC Impression Share Keyword Performance Campaign Performance Audience Performance Reports should focus on: Insights Root causes Opportunities Action plans Not simply reporting metrics. Expected Results Pre-Work Complete account audits Identify quick wins Present findings and optimization roadmap Week 1 Implement campaign restructuring Launch keyword improvements Improve bidding and targeting Week 2 Launch testing initiatives Expand keyword harvesting Optimize budget allocation Week 3-4 Deliver measurable account improvements Present growth opportunities and scaling plan We expect to see meaningful movement in account performance within the first 30 days. Key Performance Indicators (KPIs) Success in this role will be measured by: Revenue Growth Return on Ad Spend (ROAS) Cost Per Acquisition (CPA) Conversion Rate Improvement Click Through Rate (CTR) Cost Per Click (CPC) New Customer Acquisition Keyword Coverage Keyword Harvesting Success Reduction in Wasted Spend Performance Max Effectiveness Meta Campaign Profitability Required Qualifications 5+ years managing Meta Ads and Google Ads for e-commerce brands Proven success scaling revenue through paid media Strong understanding of: Google Search Google Shopping Performance Max Meta Ads Retargeting Attribution Conversion Tracking Significant experience using AI to analyze, optimize, and scale advertising accounts Strong analytical and reporting skills Experience managing advertising budgets of $10,000+ per month Ability to identify and execute growth opportunities quickly Ability to explain account performance clearly to business owners and leadership teams Preferred Experience Wellness, supplements, nutraceuticals, health products, or CPG brands Shopify brands Amazon Attribution GA4 Google Tag Manager Looker Studio Triple Whale Northbeam Hyros AI workflow automation n8n, Zapier, or Make.com Communication & Leadership The ideal candidate must be able to: Clearly explain account performance Present findings in business language Translate advertising metrics into financial impact Explain why campaigns succeed or fail Recommend actionable improvements Participate in weekly strategy meetings Take ownership and accountability for results What Success Looks Like Within the first 60–90 days, we expect: Improved ROAS Reduced CPA Increased revenue Improved keyword coverage Better campaign efficiency Clear visibility into growth opportunities AI-enhanced reporting and optimization processes A scalable growth strategy for Meta and Google How To Apply Please submit: Resume or LinkedIn Profile Examples of Meta and Google Ads accounts managed Case studies showing revenue growth achieved Examples of ROAS improvements Description of your AI workflow and tools used Examples of how Claude AI, ChatGPT, or similar tools have improved campaign performance Monthly consulting rate Earliest available start date We are looking for a strategic, AI-enabled growth partner who combines deep advertising expertise, analytical rigor, and modern AI tools to drive measurable business results. 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